Associate Vice President, Marketing Strategy & Growth

At MCG, we lead the healthcare community to deliver patient-focused care. We have a mission-driven team of talented physicians and technical experts developing our evidence-based content and innovating our products to accelerate improvements in healthcare. If you are driven to enhance the US healthcare system, MCG is eager to have you join our team. We cultivate a work environment that nurtures personal and professional growth, and this is a thrilling time to become a part of our organization.

With dynamic roles that offer meaningful impact, you'll be able to fully realize your potential. Plus, you'll enjoy world-class benefits and the security, stability, and resources of our parent company, Hearst, with over 100 years of experience.

The Associate Vice President, Marketing Strategy & Growth is responsible for defining and executing MCG's enterprise marketing strategy to strengthen market position, accelerate revenue growth, and support the company's commercial objectives. Reporting to the Chief Revenue Officer, this leader provides strategic direction for marketing strategy, brand management, demand generation, digital marketing, and customer engagement while ensuring alignment with Sales, Product Management, Customer Success, and Revenue Operations.

The Associate Vice President establishes the long-term operating model, governance, investment priorities, and performance framework for the Marketing organization, ensuring measurable contribution to pipeline generation, customer acquisition, brand equity, and revenue growth. This role also leads the transformation of Marketing through the adoption of AI-enabled capabilities, intelligent automation, advanced analytics, and modern marketing technologies that improve scalability, operational efficiency, customer engagement, and business performance.

You Will:
• Define and execute MCG's multi-year enterprise marketing strategy aligned with commercial objectives, corporate priorities, and long-term growth initiatives.
• Establish the vision, operating model, governance, and investment priorities for the Marketing organization to support sustainable business growth.
• Own enterprise market positioning, messaging architecture, value proposition development, and brand strategy to strengthen MCG's competitive differentiation across target markets.
• Develop and lead integrated demand generation strategies that drive qualified pipeline growth, customer acquisition, revenue expansion, and measurable marketing contribution to sales performance.
• Partner directly with the Chief Revenue Officer to develop integrated go-to-market strategies that align marketing investments with revenue objectives, pipeline growth, customer acquisition, customer retention, and market expansion.
• Establish executive-level marketing performance metrics, dashboards, and reporting that measure pipeline contribution, campaign effectiveness, conversion performance, customer acquisition costs, brand awareness, marketing ROI, and overall commercial impact.
• Lead enterprise market intelligence initiatives by analyzing healthcare industry trends, customer needs, competitive dynamics, emerging technologies, and market opportunities to inform strategic planning and investment decisions.
• Partner closely with Product Management, Customer Success, Revenue Operations, Clinical Leadership, and Sales to ensure marketing strategies effectively support product launches, customer engagement, and commercial success.
• Establish enterprise brand governance, ensuring consistency of messaging, customer experience, visual identity, and market presence across all channels and customer touchpoints including MCG’s website.
• Execute on organic social media plans, including channel strategies,…