Senior Manager, Content Strategy

Visit Seattle is a private, non-profit destination marketing organization (DMO) serving Seattle and King County. We exist to responsibly grow the visitor economy for the benefit of the community.

We are seeking a creative, collaborative, versatile, Seattle-based Senior Manager, Content Strategy. Reporting to the Director, Marketing, this leader is responsible for defining and executing Visit Seattle’s content strategy, developing and editing marketing materials, and effectively integrating evolving search strategies and artificial intelligence (AI) tools. This position will oversee a team of internal and external contributors to create and organize content, furthering campaign messaging and integrating organization-wide initiatives to inspire and enhance the visitor experience.

This role will manage two direct reports, a Content Specialist and Social Media Manager, as well as a number of external agencies on projects covering SEO/AEO/GEO strategies, print publications, and social media content creation. Our ideal candidate has strong communication skills, exhibits great attention to detail, easily builds rapport with others, and excels at leading and motivating team members. This role requires a strategic leader who is equally comfortable defining long-term vision and rolling up their sleeves to execute, experiment, and innovate in a rapidly evolving digital landscape.

• Develop and maintain a content strategy aligned with organizational objectives, audience needs, and the visitor journey.
• Identify content gaps and opportunities through audience insights, search behavior, performance data, and industry trends.
• Establish and monitor key performance indicators (KPIs) for content across channels, regularly reporting performance and recommendations to leadership.
• Use analytics, audience insights, search performance, and engagement metrics to continuously optimize content effectiveness.
• Oversee content operations:
  Design and optimize content workflows, processes, and governance structures to improve efficiency, scalability, and collaboration across teams and agency partners.
• Establish best practices for the responsible use of AI-powered tools across content operations, balancing efficiency, creativity, accuracy, and brand integrity.
• Stay ahead of trends in content strategy, generative AI, and storytelling best practices.

• Oversee content team consisting of Content Specialist and Social Media Manager, assigning tasks, streamlining workflow, and ensuring that content across all channels ladders up to organizational priorities.
• Establish clear goals, performance expectations, and incentives aligned with organizational priorities.
• Attract, develop, engage and retain top talent critical to Visit Seattle’s success
• Role-model Visit Seattle’s core Values:
  Your Voice Matters, Show Up. Follow Through, Continuously Raise the Bar, Strengthen Our Community.
• Remove barriers to success, streamline processes, and ensure rapid response to client opportunities.
• Contribute to a positive, productive, safe, respectful, professional work environment and culture.

• Provide strategic leadership and coaching to the Social Media Manager ensuring social media efforts align with organizational goals, audience needs, and broader content strategy targeting Meeting Planners, Meeting Attendees, and Leisure Travelers.
• Work with Social Media Manager to establish and evolve Visit Seattle’s approach to social listening, using it as a tool to inform content strategy as well as creating a reporting cadence to support wider organizational goals.

• Lead website content strategy and governance efforts,…