SVP, Creator Marketing

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Edelman has experienced significant growth in recent years, reflecting the firm’s continued evolution from a traditional public relations agency into an integrated communications marketing firm. We bring together specialized expertise across digital, social, creative, paid media, creator marketing and research to help clients evolve, promote and protect their brands in an increasingly complex and rapidly changing marketplace.

By investing in specialty capabilities and fostering a culture centered on collaboration, innovation and creativity, Edelman is uniquely positioned to deliver integrated, best-in-class work that drives meaningful business and brand impact for our clients.

Edelman has an exciting opportunity for a Senior Vice President, Creator Marketing to partner closely with our world-class Brand team in our award-winning Los Angeles office
, leading creator strategy and programming across a portfolio of major consumer and financial services brands
.

The ideal candidate is a senior marketing leader with deep expertise in the creator economy, talent partnerships, social platforms, branded content and integrated marketing. This individual will bring a sophisticated understanding of the rapidly evolving creator ecosystem and a demonstrated ability to translate culture, audience behavior and platform dynamics into strategies that deliver measurable business and brand outcomes.

We are particularly interested in leaders who have worked across consumer-facing categories, including CPG, food and beverage, and financial services
, and understand how creator strategy must flex across different audiences, purchase journeys, cultural contexts and levels of industry complexity. Experience navigating highly visible brands and categories with nuanced reputational, regulatory or brand-safety considerations is highly valued.

The Senior Vice President will serve as a senior strategic counselor to clients and internal leaders, shaping creator strategy within large-scale, 360-degree integrated campaigns and identifying opportunities to expand the role creators play across the broader marketing mix. They will bring established relationships across the creator, talent, platform and agency ecosystem and will be equally comfortable advising senior clients, leading complex programs, developing high-performing teams and driving business growth.

This role requires a leader who can move seamlessly between vision and execution—setting the strategic direction for creator marketing while ensuring programs are operationally sound, creatively ambitious, culturally relevant and accountable to measurable results.

• Set and advance the strategic vision for creator marketing, helping clients and internal teams navigate the evolving creator economy, emerging platforms, changing audience behaviors and new models for creator partnership.
• Serve as a senior strategic counselor to executive-level clients, advising on how creators can advance business, brand, reputation and communications objectives and identifying opportunities to increase the impact of creator investment.
• Lead creator strategy across a diverse portfolio of consumer-facing businesses, adapting approaches to different audiences, categories, customer journeys and business objectives.
• Bring a nuanced understanding of creator marketing within CPG and other high-frequency consumer categories, including the role creators can play in product discovery, cultural…