Senior manager, Owned Channel Marketing

## What Does This senior manager, Owned Channel Marketing Role Involve?

Now Brewing senior marketing manager, Owned Channel Marketing! #ToBeAPartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a senior marketing manager of Owned Channel Marketing, you will be responsible for executing customer communications across Starbucks’ owned channels, including email, app, web, and in-product experiences to drive engagement, conversion, and long-term customer value. You will play a critical role in bringing campaigns to life, ensuring clarity, accuracy, and consistency across  this highly collaborative role, you will partner across functions to deliver high-quality, on-time marketing campaigns that support enterprise priorities, seasonal strategies, and always-on programs.###

As a senior marketing manager, of Owned Channel you will...

- Lead execution of owned channel marketing campaigns across email, app, web, and in-product channels, managing timelines, deliverables, and approvals to ensure high-quality output delivered on time.

- Translate enterprise business priorities, seasonal campaigns, and product launches into clear, channel-specific plans and deliverables, ensuring alignment to strategy while focusing on execution excellence.

- Support customer personalization efforts by executing segmentation and targeting strategies in partnership with cross-functional teams, ensuring accurate audience selection and message delivery.

- Partner with creative teams to bring work to life, develop clear briefs, provide input on channel best practices, and ensuring final assets meet brand standards and campaign objectives.

- Collaborate closely with Brand, Integrated Marketing, Menu, and Product partners to ensure owned channel work aligns with broader go-to-market plans while meeting channel requirements and timelines.

- Track and evaluate campaign performance, leveraging analytics and reporting to identify optimizations and improve future execution.

- Support testing and experimentation efforts, implementing A/B tests and applying learnings to continuously improve campaign effectiveness.

- Partner with Technology, Martech, and Operations teams to execute campaigns effectively within existing tools and systems, identifying and flagging any operational gaps or opportunities.

- Contribute to campaign recaps and performance summaries, helping to synthesize results and share key insights with stakeholders.

- Bring a customer-first mindset to execution, ensuring every communication is relevant, clear, and on brand### We’d Love To Hear From People With
- Bachelor’s degree or 4+ years of relevant experience- 5–8 years of progressive experience in marketing, CRM (customer relationship manager), or digital channels- 3+ years of Cross-functional project management experience
- Experience executing marketing campaigns across multiple stakeholders
- Ability to work both independently and as part of a team
- Strong executional mindset with attention to detail and ability to manage multiple priorities
- Experience delivering marketing campaigns across digital or owned channels (email, app, web)- Strong project management skills and ability to keep work on track in fast-paced environments
- Excellent collaboration and communication skills across cross-functional teams
- Ability to translate strategy into clear, actionable deliverables
- Comfort working with data to inform optimizations and performance improvements
- Strong organizational skills and ability to manage timelines and…