Senior Product Manager, Local Ads and Monetization

Bellevue, Washington, United States;
Mountain View, California, United States

Founded in 2015, News Break is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit

We are looking for a Senior Product Manager with deep experience building advertising and monetization products for local businesses. You will own the strategy, roadmap, and business outcomes for products that help local advertisers reach relevant audiences, acquire customers, and grow their businesses.

Your scope will span local business advertising and local services across a range of categories. You will build consumer experiences that connect people with relevant businesses and advertiser tools that turn those connections into measurable results. This role requires practical knowledge of how local businesses attract customers, evaluate advertising performance, and decide where to invest their marketing budgets.

Location: Seattle, WA or Mountain View, CA

• Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets.
• Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers.

• Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats.
• Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases.

• Define how local advertisers measure success across objectives, including awareness, engagement, customer inquiries, bookings, purchases, and return on advertising spend.
• Partner with advertisers and measurement teams to connect campaign reporting with online and offline business outcomes. Use those insights to improve advertiser performance and investment decisions.

• Simplify business onboarding, campaign creation, geographic targeting, budgets, creative setup, and performance reporting for local advertisers.
• Partner with Sales, Marketing, and Account Management to improve activation, repeat spending, and retention across self-service and managed accounts.

• Identify and launch AI capabilities that improve local discovery, personalize business recommendations, and reduce the effort businesses spend creating and managing campaigns.
• Partner with teams building AI media buying and account management products to adapt shared capabilities to local advertiser needs.

• Use advertiser interviews, consumer research, SQL analysis, and experiments to prioritize opportunities and evaluate revenue, advertiser retention, campaign…