Coordinator, Trade Marketing

Lindblad Expeditions is a true pioneer in Expedition Travel. From taking the first citizen explorers to Antarctica in 1966, opening the Galapagos and Easter Island to tourism in 1967, leading the first tourist expedition through the Northwest Passage in 1984, and launching our innovative partnership with National Geographic in 2004, we're now taking almost 30,000 guests a year to some of the world’s most remote and pristine locations on our fleet of 23 ships, and are committed to ensuring our guests experience the “Exhilaration of Discovery”.

The Coordinator, Trade Marketing is a hands-on B2B marketer responsible for supporting the development and execution of marketing programs that engage Travel Advisors, generate and capture leads, and ultimately drive demand for National Geographic-Lindblad Expeditions.

This role is ideal for a curious, results-oriented marketer who understands how different channels work together to move an audience from awareness to engagement and action. The Coordinator will contribute ideas, execute campaigns, track performance and help identify opportunities to improve results.

Working across trade advertising, consortia and strategic account marketing, email, webinars, approach guides and the Travel Advisor Facebook Group page, this individual will help translate business priorities into effective B2B marketing programs. The role requires someone who understands broader marketing objectives while being comfortable with hands-on execution, including supporting audience targeting, writing and shaping content, building campaigns, capturing leads, tracking results and contributing ideas for future optimization.

• Execute annual consortia and strategic account marketing plans, including submitting briefs to the creative team via Workfront and ensuring proper internal and external approvals
• Track campaign performance, identify key takeaways and contribute recommendations based on results
• Support the identification of opportunities to improve audience engagement and lead generation

• Support the development and execution of the Trade Marketing email strategy, including promotional, educational, lead-generation and nurture campaigns
• Support the translation of marketing priorities into relevant email campaigns designed to engage Travel Advisors and drive measurable action
• Develop campaign briefs, messaging and content in collaboration with creative and internal stakeholders
• Build and execute email campaigns using the company’s marketing technology platforms
• Support audience segmentation and targeting to improve relevance and campaign performance
• Coordinate campaign calendars, creative development, testing, approvals and deployment
• Monitor open rates, click-through rates, conversions and other KPIs, and identify insights and opportunities to improve performance
• Support the development of automated and nurture journeys that move Travel Advisors from initial engagement toward booking consideration

• Support the ongoing webinar program designed to educate Travel Advisors, generate leads and deepen engagement with the brand
• Contribute ideas for webinar themes and topics based on marketing priorities, audience needs and business opportunities
• Manage webinar promotion across email, social and partner channels to maximize registration and attendance
• Coordinate speakers, presentations, rehearsals and webinar technology
• Support participant engagement before, during and after webinars
• Execute post-webinar follow-up and support nurture activities designed to extend engagement beyond the live event
• Track registrations,…