Demand Generation Associate Manager

Pacvue is the leading Commerce Operating System, unifying retail media, commerce management, and advanced measurement across 100+ global marketplaces, including Amazon, Walmart, Target, and Instacart. Through Pacvue and Helium 10, our enterprise and SMB platforms, we empower over 70,000 brands, agencies, and sellers with AI-driven insights and technology to win in today’s rapidly evolving commerce landscape.

At Pacvue and Helium 10, great careers don’t just happen — they’re built. Here, you’ll rise as an industry leader, push the boundaries of innovation, own your journey, and thrive as part of an inclusive global community that’s redefining the future of commerce.

About the role:

You’ll join our marketing team as the hands-on builder and systems owner behind our lifecycle and demand generation programs, partnering closely with the rest of the marketing team to turn strategy into flawless execution. This role owns the technical execution layer, including Hub Spot and Salesforce campaign builds, QA, attribution, and reporting, and also plays an active, hands-on role in lifecycle marketing itself, not just backend support for others.

You’ll bring a growth marketing mindset to the role: analyzing campaign and funnel data, forming testing hypotheses, and running A/B and multivariate tests to continuously improve conversion. You’ll also support sales follow-up on engaged leads and accounts, helping keep momentum going after meetings and events to ensure a flawless handoff. Success in this role looks like clean, trusted campaign execution and attribution, plus a growing cadence of data-backed test results that measurably improve conversion.

Responsibilities:

• Own the end-to-end technical build of email and lifecycle campaigns in Hub Spot, including audience/list segmentation, workflow logic, dynamic content, form and landing page setup.
• Write and edit email copy for nurture and campaign sends, in addition to building and maintaining the underlying workflows in Hub Spot, translating campaign and lifecycle strategy into working automation.
• Own UTM taxonomy, campaign tagging, and tracking setup to ensure clean, consistent attribution across Hub Spot and Salesforce.
• Serve as the primary QA owner for all campaign builds — testing links, personalization tokens, workflow logic, and rendering prior to launch.
• Own backend campaign reporting: build and maintain channel-level dashboards and pull performance data to give the team clear visibility into campaign performance.
• Support sales follow-up on engaged leads and accounts, including Gong call flows, thank-you emails, and follow-up sales materials, to help keep momentum going after meetings and events.
• Dig into campaign, email, and landing page performance data to spot conversion opportunities and drop-off points, and bring data-backed testing suggestions to the team.
• Design and run A/B and multivariate tests (e.g., using VWO) on landing pages and email programs, and report out results and recommendations.
• Identify and implement opportunities to templatize and streamline recurring builds for scale.

Skills &

Qualifications:

• 5+ years of hands‑on, expert‑level experience building and managing campaigns in Hub Spot, along with working knowledge of Salesforce.
• Deep, demonstrable technical fluency in marketing automation, workflows, lists/segmentation, forms, dynamic content, and UTM/attribution setup.
• Strong analytical skills with experience building reporting and identifying areas for improvement.
• Comfortable analyzing performance data to form testing hypotheses; experience running A/B or multivariate tests with a tool like VWO, Optimizely, or Hub Spot's native A/B testing is a plus.
• Detail‑oriented with a QA mindset; comfortable owning quality control for campaigns…