Lifecycle Marketing Manager

Adaptiva is the pioneer and leader of the Autonomous Endpoint Management market and a Gartner Magic Quadrant Leader.

We are a high-performance team, playing at the top end of this rapidly expanding market (TAM: $50B+, CAGR: 11%). Our customers include some of the world’s biggest and most respected companies, who rely on our technology to manage vast fleets of computers in their global environments.

We provide a fast-paced and collaborative environment where driven, intellectually curious professionals come together to do the best work of their lives while growing quickly alongside the company.

Our success is fueled by a set of four core values:
Integrity, Excellence, Work Ethic, and Dignity of Labor.

We offer an industry-leading benefits package, including 100% company-paid health insurance, performance-based bonuses, a 401(k) retirement plan, and generous stock options that allow employees to participate in the company’s long-term success.

We are seeking a data-driven and creative Lifecycle Marketing Manager to drive prospect and customer engagement across the entire customer journey. As a key member of the Demand Generation team, you will develop, execute, and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to increase engagement, pipeline growth, customer adoption, retention, and expansion.

This role is ideal for a marketer who combines expertise in email marketing and marketing automation with a passion for leveraging data, personalization, and AI-powered technologies to deliver meaningful customer experiences and measurable business results.

Why join us? You'll have the opportunity to shape and scale our lifecycle marketing strategy while working in a collaborative, results-oriented environment. This role offers significant growth opportunities across multiple marketing disciplines and the chance to make a direct impact on customer engagement, pipeline development, and business growth.

• Own and optimize lifecycle marketing programs across email, webinars, social media, and other digital channels to drive engagement, pipeline growth, customer adoption, retention, and expansion.
• Plan, create, and execute high-performing campaigns, managing content calendars, production workflows, and campaign delivery from concept to launch.
• Leverage Hub Spot Marketing Automation to build and optimize nurture programs, audience segmentation, personalization strategies, and customer journey workflows.
• Monitor campaign performance and develop dashboards, reports, and business reviews that provide actionable insights and recommendations.
• Execute A/B testing and continuous optimization across content, design, targeting, personalization, and send timing to improve engagement and conversion rates.
• Partner with Campaigns, Product Marketing, and Customer Marketing teams to develop and execute lifecycle strategies, nurture programs, communication cadences, and customer engagement programs.
• Design and manage end-to-end prospect and customer lifecycle journeys, ensuring seamless integration across marketing channels and effective lead progression.
• Identify opportunities to improve marketing effectiveness through data, automation, and operational efficiencies.
• Preferred Experience
• Experience using AI-powered marketing tools to enhance personalization, targeting, campaign performance, and operational efficiency.
• Experience managing digital marketing programs, including paid search (SEM) and paid social campaigns, to drive awareness, demand generation, and qualified pipeline growth.

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 5+ years of experience in lifecycle marketing,…