Director, Marketing + Creative Studio

• Location 120 6TH AVE N STE 100,Seattle, WA, ,United States

Job Title:

Director, Marketing + Creative Studio

Reports to:

VP, Marketing + Brand + Communications

Department:
Marketing

Work Schedule:

40 hours per week, 5 days per week, hybrid work eligible (3 days onsite). This role requires occasional night and weekend hours to support events, philanthropy, and representing MOPOP.

The Director, Marketing + Creative Studio leads MOPOP’s integrated marketing function and the day-to-day operation of its internal creative studio. This role translates institutional priorities into audience-centered, multi-channel campaigns that grow awareness, attendance, engagement, loyalty, and earned revenue while ensuring a cohesive expression of the MOPOP brand.

The Director oversees campaign strategy and operations, digital and lifecycle marketing, paid media planning and buying, marketing analytics, and the intake, prioritization, and delivery of creative work across copy, design, content, and campaign assets.

Working closely with the Vice President, Marketing, Brand + Communications and partners across Communications, Multimedia Production, Sponsor ships, Guest Experience, Philanthropy, Programs, Education, Exhibitions, and Finance, this leader builds an effective bridge between strategy, creative development, media investment, and measurable business outcomes.

• Develop and lead annual and seasonal integrated marketing strategies that support MOPOP’s mission, exhibitions, programs, events, membership, philanthropy, sponsorship commitments, attendance, and earned-revenue goals.
• Own end-to-end campaign planning and execution across paid, owned, and partner channels, establishing objectives, audiences, messaging, deliverables, timelines, budgets, KPIs, and post-campaign learnings.
• Maintain the enterprise marketing calendar and create clear campaign briefs, roles, decision points, and service expectations for cross-functional partners.
• Partner with the Vice President, Marketing, Brand + Communications and the Public Relations + Communications function to ensure campaign strategy, brand positioning, messaging, and external communications are coordinated and mutually reinforcing.
• Use audience insights, market trends, competitive information, visitation patterns, and campaign performance to recommend marketing priorities and optimize investment.

• Lead MOPOP’s internal creative studio, creating an effective operating model for the intake, prioritization, development, review, production, and delivery of marketing creative.
• Provide leadership and direction across copywriting, graphic design, creative content, and marketing project management, ensuring work is strategically aligned, on brand, accessible, audience-centered, and delivered on time.
• Establish creative briefs, project scopes, workflows, production schedules, review cycles, and service-level expectations that balance institutional priorities with team capacity.
• Partner closely with Multimedia Production + Operations on video, photography, media production, and other specialized content needs, ensuring a connected creative ecosystem without duplicating production functions.
• Build a strong culture of creative collaboration, constructive feedback, experimentation, accountability, and continuous improvement.
• Manage external creative partners, freelancers, agencies, printers, and production vendors when internal capacity or specialized expertise is required.

• Own media strategy, planning, buying, negotiation, optimization, and reconciliation across digital and traditional channels,…