Senior Director, Integrated Marketing
Listed on 2026-10-20
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Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Marketing Communications, Digital Marketing
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.
Our five Behaviors – Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together – help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
Strategy & Planning
- Develop the integrated marketing strategy for your assigned business area(s), informed by traveler insight, brand priorities, product roadmaps, marketable experiences and commercial goals
- Partner closely with the GM teams, product marketing, comms planning, media, our internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans
- Translate brand strategy into actionable marketing plans with defined objectives, channel strategies, creative briefs, and performance KPIs
- Lead cross-functional execution of brand campaigns — from big moments like launches or Super Bowl to always‑on programs or local activations
- Oversee development of creative and media assets in partnership with internal teams and external agencies
- Ensure all assets meet brand standards, reflect our tone of voice, and are adapted appropriately for channel and region
- Build strong relationships with key partners across all key stakeholder groups: product, product marketing regional teams, comms, creative, growth marketing, media and sponsor ships, PR, influencer marketing and social media
- Bring structure and momentum to complex work streams; influence senior stakeholders with clarity, data, and creative thinking
- Guide junior team members and cross-functional contributors with clarity of purpose and a high bar for execution
- Set campaign goals and work with analytics and media teams to track performance
- Use insights to optimize in-flight campaigns and inform future initiatives
- Share results and learnings across the organization to drive continuous improvement
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Master’s degree, preferred
- Proven experience (16+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
- History of data driven brand strategies from vision to development
- Highly skilled at managing competing priorities as well as bringing dispersed and highly matrixed teams along
- Ability to interpret analytics and derive actionable insights
- Experience establishing KPIs and using analytics to inform marketing strategies
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
- Passion for innovation, creativity, and staying ahead of industry trends
The total cash range for this position in Seattle is $ to $.
Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Beverly Hills is $ to $.
Employees in this role have the potential to increase their pay up to $, which is the top of the range, based on ongoing, demonstrated,…
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