Email Marketing & Automation Specialist

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Full Time Admin Support Wrkrs Washington, DC, US

Salary Range: $61,300.00 To $70,650.00 Annually

POSITION SUMMARY

The Email Marketing & Automation Specialist supports ASH’s email marketing strategy through audience segmentation, personalization, automation, lead management, and email distribution. This position serves as a key Salesforce Marketing Cloud (SFMC) functional expert, building targeted audiences, automated journeys, and email campaigns that support ASH programs, meetings, membership, and other organizational priorities. The Specialist also owns ASH’s email content calendar and works closely with the Digital Marketing Manager, internal stakeholders, and IT department to improve targeting, campaign performance, data quality, and the member and customer experience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Salesforce Marketing Cloud Strategy, Governance & Best Practices

• Serve as a key Salesforce Marketing Cloud (SFMC) functional expert for audience segmentation, marketing automation, personalization, and email campaign execution.
• Serve as the organizational gatekeeper for SFMC best practices, providing guidance to internal stakeholders and partners on appropriate use of SFMC capabilities and ensure campaigns and automations align with established standards and best practices.
• Maintain documentation and standards for audience definitions, journey logic, campaign tracking, data flows, and marketing automation processes.
• Evaluate emerging marketing technologies and AI-enabled capabilities that can improve targeting, personalization, automation, and performance.
• Build and maintain audience segments using demographic, behavioral, membership, registration, and engagement data.
• Develop and maintain SQL queries, data extensions, suppression logic, and audience rules to support targeted communications.
• Use dynamic content, AMPscript, and other SFMC personalization capabilities to deliver audience-specific communications.
• Partner with IT, IT consultants, and system owners to support connections between SFMC, Salesforce CRM, registration platforms, and other data sources.
• Support CAN-SPAM, GDPR, privacy, opt-out, and audience hygiene requirements.

Marketing Automation & Customer Journeys

• Design, build, monitor, and optimize automated journeys in SFMC Journey Builder for membership, registration, event communications, re-engagement, lead nurturing, and other lifecycle marketing needs.
• Partner with marketing, events, and program teams to develop, manage, and optimize lead capture and follow-up journeys for experiential marketing initiatives, including ASH’s exhibit booth presence at external events.
• Monitor journey performance and recommend improvements to targeting, timing, personalization, sequencing, and journey logic.

Email Campaign Development & Quality Assurance

• Build, test, and deploy email campaigns, including audience selection, personalization, proofreading, link validation, render testing, and quality assurance.
• Maintain reusable email templates and support ongoing improvements to email design, usability, and performance.
• Ensure email campaigns follow established organizational, brand, accessibility, technical, and quality assurance standards.

Email Calendar & Cross-Functional Coordination

• Own and manage ASH’s email content calendar, coordinating send dates, campaign priorities, audience overlap, and sequencing across departments.
• Partner with stakeholders to identify scheduling conflicts and recommend adjustments based on audience volume, timing, campaign objectives, and organizational priorities.

Measurement,…