Senior Copywriter - Donut Studios

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

Create compelling, conversion-focused copy across paid social, landing pages, email, video scripts, and other digital marketing channels. Develop messaging that captures attention quickly, keeps audiences engaged, and drives action without feeling overly promotional.

Write platform-native short-form content designed for channels like Tik Tok and Instagram that feels authentic, entertaining, and culturally relevant. Develop concepts, hooks, and scripts that blend storytelling with performance marketing goals.

Translate complex ideas and dramatically different brand personalities into clear, engaging copy. Move fluidly between tones and industries while maintaining authenticity, consistency, and strong creative standards.

Develop scroll-stopping hooks, memorable one-liners, and persuasive CTAs designed to improve engagement and conversion performance. Apply audience psychology and direct-response principles to create copy that resonates and performs.

Partner closely with designers, editors, strategists, and cross-functional teams to bring creative concepts to life. Contribute ideas that strengthen both the creative quality and performance of campaigns.

Monitor social trends, platform updates, pop culture moments, and emerging content formats to keep creative fresh and relevant. Continuously bring new ideas and creative angles rooted in what’s resonating with audiences online.

Use campaign performance insights to refine messaging, test new approaches, and improve conversion outcomes over time. Continuously iterate on copy and creative concepts to help drive stronger engagement and lower CPAs.

Approach writing with a strong editorial eye, ensuring all copy is polished, grammatically sound, and aligned with brand voice. Self-edit rigorously and provide thoughtful feedback that strengthens the quality and clarity of creative work.

• 3-6 years of experience in copywriting, content marketing, or a related creative field, with a strong focus on direct response and performance-driven writing.
• A strong digital portfolio showcasing direct response copywriting work across channels like paid social, video scripts, landing pages, email, or other digital formats. Candidates without a portfolio will not be considered.
• Bachelor’s degree in Advertising, Communications, English, or a related field preferred.
• Experience writing across multiple brands and adapting to different brand voices, with the ability to shift tone seamlessly while maintaining authenticity and clarity.
• Deep familiarity with Tik…