VP, Product and Technical Marketing

Who are we?

Equinix is the world’s digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.

A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.

Job Summary The VP, Product & Technical Marketing brings innovative products to market in collaboration with Product Management and is a technology domain expert developing product positioning and differentiation. They are responsible for articulating the value and positioning of Equinix’s products to customers, prospects, partners, sales teams, analysts, and other key internal and external stakeholders.

Responsibilities Portfolio Positioning & Messaging Translate the product vision and strategy into messaging that positions the value of the entire portfolio from an "outside in" perspective, encompassing present and future offerings

Deliver messaging and positioning tailored to products and the portfolio, customized across various content modalities, channels, and internal/external audience categories

Create demos for on-stage big moments, on the web, and customers discussions. And on a regular cadence, working with Brand and Product management for visualization of the product brands

Work with Product Management/Engineering on Product Launch orchestration, ensuring product truth across audiences to tell holistic stories

Develop thought leadership content and translate internal feature roadmap into externally consumable and regularly updated articulation of customer value deliveries, both current and future

Customer Segmentation & Targeting Partner with Product Management and Global Value Advisory to understand and map customer needs to target markets, actively determining which to pursue

Collaborate with Product and GTM Operations to develop and document targeted personas for specific service offerings and the customer buying process, determining appropriate sales distribution strategies

Collaborate with Marketing functions and Sales to develop and promote the best product storytelling

Intelligence and Instrumentation Lead cross-functional efforts to create appropriate quantitative proof points regarding performance of Platform Equinix and its product portfolio relative to alternatives and substitutes

Maintain documentation and incorporate performance benchmarking into marketing materials and forums

Drive and deliver insights on awareness, sales effectiveness, and uptake for the product portfolio

Work cross-functionally, applying data science to unearth ways to assess and expand demand for the product portfolio

Analyst Relations, Customer References & Customer Advisory Board Lead analyst relationships and briefings to communicate portfolio strategy and differentiation, incorporating market feedback into positioning

Partner with Sales and Customer Success to recruit customer advocates and develop references and case studies that demonstrate business outcomes and support sales opportunities

Own the Customer Advisory Board, including member engagement and agenda development, in partnership with Product Management Translate customer insights into recommendations for product priorities and go-to-market plans, and close the loop with participants on resulting actions

Qualifications

Knowledge and Experience Deep product marketing and/or management leadership, preferably in Data…