Optical Sales Consultant; Seattle, WA

The Optical Sales Consultant will provide value-added services to Eye Care Practitioners by putting into practice consultative sales methodologies learned through participation in the ABB sales training program. In this role you will focus on deepening the relationship within targeted Key Accounts in your assigned territory for the purpose of growing and/or earning their business. As an Optical Sales Consultant you will be responsible for driving sales within each of the ABB pillars, with the goal of meeting sales forecasts, achieving quotas and driving margin/profit by selling the full line of optical products and services to existing customers and identified potential targets assigned to you reporting to the Regional Sales Manager.

ABBOptical Group Optical Sales Consultants call on Eye Care Professionals, including Optometrists, Ophthalmologists, and Opticians. Your role will be to provide value-added services involving contact lenses, optical lab services, and business solutions by using consultative selling skills to grow their practice margins and profit associated with ABB Pillars of products and services.

This is a field-based outside sales role, requiring daily face-to-face interactions with key accounts and approximately 30% overnight travel. The ideal candidate must live in the designated territory.

• Achieve quarterly sales objectives though a consultative selling approach focused on conducting face-to-face meetings with new, potential, and established accounts.
• Responsible for managing a book of existing business inclusive of the largest and most valuable ABB Customers by delivering the right designated message(s) with the right amount of call frequency.
• Increase territory revenues and profit through the development of existing accounts and cold calling new account prospects from designated sources.
• Ability to manage multiple product lines and increase revenue by strategically cross-selling within existing accounts to grow revenue and meet sales goals.
• Negotiate customer service agreements and contracts to document critical terms and conditions that will outline the ABB-Customer working relationship.
• Conduct quarterly business reviews with each account to review product and services that will meet account needs and help customers achieve their business development goals.
• Will be required to build positive business relationships with key office/staff personnel providing various predetermined product/service training sessions when appropriate.
• Build and maintain a productive business relationship with the top 4 leading Soft Contact Lens manufacturer’s representatives on a monthly and or quarterly basis to discuss account opportunities regarding their respective products. Engage with the top optical lab manufacture’s where appropriate.
• Will be required to consistently track customer & prospect interaction in Hub Spot (CRM) and execute marketing activities and promotions to maximize sales results with assigned and targeted accounts
• Ability to collaborate with internal partners. This role will require excellent communication and collaboration with colleagues in Lab and Business Solutions pillars
• Maintain high accuracy level on company pricing, policies, and procedures.
• Inform current and potential customers of products, promotions, and services to generate new business or to increase business.
• Ability to routinely analyze sales data and reports to understand market trends impacting current business and identify account/territory business opportunities. Proficiency with Excel and Hub Spot will be required and essential.
• Create and execute a comprehensive quarterly Territory Business Plan; including targeting based on company analytics, sales reports, and collaboration with sales management. To include establishing the appropriate number of designated territory “zones” to be managed on a quarterly basis to ensure proper call coverage.
• Plan and conduct weekly meetings with ECPs and other decision makers based on business strategy, best practices, and sales leadership direction.
• Must follow up on all leads in a timely (within 24-48 hours) manner and track progress with detailed information.
• Inform and…