Territory Development Manager
Listed on 2025-12-28
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Sales
Business Development, Sales Manager, Sales Representative, Sales Development Rep/SDR -
Business
Business Development
Territory Development Manager - Unilever Food Solutions
Location: Remote - Seattle, WA
Who We AreUnilever Food Solutions (UFS) is the more than €3 billion food service division of Unilever, leading the dynamic Food Service market across its categories and delivering marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for customers through culinary solutions, improving the food experience for everyone from distributors and operators to diners and consumers.
UFS is accelerating its digital transformation to fuel growth through data‑driven, technology‑enabled Go‑to‑Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online and offline contact strategy. Within the US, the focus of UFS Customer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long‑term value for our partners.
PayThe pay range for this position is $69,360 to $104,040. Unilever considers a wide range of factors in setting compensation, including skill sets, experience, training, licensure and certifications, qualifications and education, and other business and organizational needs.
BonusThis position is bonus eligible.
Long‑Term Incentive (LTI)This position is LTI eligible.
BenefitsUnilever employees are eligible to participate in our benefits plan. When chosen, employees can select from health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, and a range of voluntary benefits. Coverage will follow the terms and conditions of the applicable plans and governing documents.
Purposeof the Role
As a Territory Development Manager, you will drive sustainable business growth through engagement with Operators, Chains and Trade Partners. You will be part of a multi‑touchpoint integrated digital ecosystem to grow new customers (Reach) and strengthen existing ones (Penetration). You will use data and CRM tools to plan and execute sales calls, establish yourself as a valuable partner, and grow market share in your territory.
You will be accountable for delivering business targets such as Sales Growth, Reach & Penetration, Digital Engagement, and customer presentations with Operators and Distributor Trade Partners. You will execute an online and face‑to‑face multi‑touchpoint contact strategy, provide virtual culinary consultation, and deliver an excellent customer experience.
Demand CreationEngage with Local Chain Accounts and Operator Customers, and be accountable for delivering business targets for the assigned territory: turnover, reach & penetration, digital engagement, fully‑profiled operators (FPO), demos, sampling, etc. Implement a full Key Account Management approach, execute CBP, win‑&‑retain funnel, contact matrix, and a 20% online / 80% face‑to‑face contact mix.
Key Activities- Use data to convert business insights into activation and solution selling.
- Utilize market trends to create concept solution selling.
- Gain insight and lead customers to the right solution.
- Network with key customer stakeholders to engage decision makers.
- Prepare visits with solution recommendations and use CRM Salesforce to manage workflow and the market funnel.
- Conduct face‑to‑face and virtual sampling, ideation, and cooking demos to secure new opportunities or increase usage.
- Follow up on prior calls to ensure opportunities progress to close.
- Secure and coordinate customer orders each month to ensure growth is on target.
- Meet with distributors/trade partners to expand assortment, align priorities, and source leads for follow‑through.
- Build and nurture relationships with local distributor sales reps (DSRs).
- Implement contact matrix for key trade customers with a squad approach for effective management.
- Engage trade customers to align on secondary sales data (SSD).
- Implement promotions related to key seasons and events.
- Ensure timely submission and settlement of claims.
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