District Manager - WA

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The District Manager is responsible for driving growth, distribution, visibility, and brand advocacy for the Trinchero portfolio within a defined geography. This role serves as the face of the Trinchero portfolio in market, focusing on all assigned channels including high-impact regional on-premise accounts, independent restaurants, hotels, fine dining establishments, influential wine bars, off-premise regional accounts and independent retailers.

The District Manager is responsible for all Trinchero brands, building lasting customer relationships, creating best-in-class brand activation programs, developing distributor capabilities, and delivering exceptional execution in market.

This is a highly visible field-based position, spending approximately 80% of working time in market engaging customers, distributor partners, trade professionals, and consumers.

The following reflects the essential functions for this job. Leadership may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or the needs of the business.

• Assist and execute strategic business plans for key accounts in all assigned channels.
• Secure new distribution, placements, by-the-glass features, menu visibility, and promotional opportunities
• Build strong relationships with beverage directors, sommeliers, buyers, operators, and ownership groups.
• Identify white-space opportunities and develop account-specific growth plans.
• Drive profitable depletion growth while maintaining focus on premiumization and brand equity.
• Serve as the primary Trinchero portfolio expert for distributor partners within assigned markets.
• Conduct ride-withs, coaching sessions, sales meetings, and training programs to improve distributor execution.
• Collaborate with distributor local teams to identify opportunities, remove execution barriers, and maximize Trinchero portfolio performance, share of mind and share of menu.

• Lead educational programs for distributor sales teams, account staff, sommeliers, bartenders, servers, and retail associates.
• Deliver compelling wine and spirits education that builds confidence, advocacy, and recommendation rates.
• Support trade tastings, staff trainings, distributor education, and market workshops.

• Plan and execute impactful consumer events, wine dinners, tastings, festivals, and market activation programs.
• Create memorable brand experiences that drive awareness, trial, and loyalty.
• Partner with marketing and distributor teams to ensure activations align with brand strategy and return-on-investment expectations.
• Leverage local market insights to tailor programs to target consumers and accounts.

Planning & Programming:

• Execute best-in-class market programs that elevate visibility and distribution of priority brands.
• Collaborate with marketing, national accounts, and distributor partners to execute strategic initiatives.
• Monitor competitive activity, market trends, and emerging luxury consumption opportunities.
• Provide marketplace intelligence and recommendations to leadership.
• Use sales tools : MS Office, KARMA, Trinchero Asset Portal (TAP), Datassentials, Circana, and Power BI to create fact-based selling stories, grow existing business, identify new opportunities, and track key marketing programs.
• Use Target and Key account lists, along with brand priorities, to proactively plan the fiscal year, month, week, and each selling day.

• Bachelor’s degree in business administration, Sales and Marketing, or related field.
• Minimum of 3-5 Years of Experience.
• Preferred fine wine, luxury brand, or on-premise sales experience.
• Strong understanding of luxury consumer behavior and premium beverage trends.
• Entrepreneurial spirit and field sales experience with an emphasis on new business development, face-to-face selling, and ability to close the sale.
• Proven track record of achieving sales goals and growing distribution for premium brands in a branded product industry working through a 3rd party DSD or distributor network is a plus (e.g., the adult beverage, the wine industry, CPG, or other industry).
• Proven leader capable in building strong, positive, and effective relationships at account level.
• Strong business acumen; knows their industry, competition, and trends affecting their business.
• Exceptional verbal and written communication, presentation, and…