Territory Sales Representative - Flooring, WA

At InStride Surfaces, we call our Territory Sales Representatives Business Partner Managers because the role goes beyond selling - it’s about building lasting relationships with our flooring retail partners.

We Connect Flooring to Life. We strive to be the cure for resilient flooring sameness. InStride Surfaces exclusively supports brick-and-mortar flooring experts across California, Arizona, Nevada, Utah, and Idaho, with further expansion underway.

InStride Surfaces was founded on over a century of combined flooring experience and a shared commitment to doing things differently. Every decision we make comes from decades of actively listening in showrooms. We are 100% partner-centric: our Business Partners' feedback shapes our products, our programs, and our direction.

We work from two convictions:

• The strongest floors should be as beautiful as they are durable.
• Our Business Partners deserve a team they can always depend on.

We design every floor from substrate to visual to texture. Our decorative films are independently sourced and locked, so our Business Partners' visuals stay exclusive to their showroom floor. Our True Grain EIR custom tooling is built per SKU, with more than 60 proprietary tools. Our lines today are Pro Stride, Sure Stride, Ever Stride, and Nex Gen, with more in development.

The name InStride means aligned progress: always moving forward, together. We call ourselves the InStride family. We coach our people, set high standards, and hold each other accountable. We learn from mistakes and take responsibility for putting things right. Each of us has a responsibility to protect InStride’s reputation and earn the trust of our Business Partners through our actions, decisions, and follow-through.

A Business Partner Manager (BPM) is the face of InStride Surfaces in their territory. You own every Business Partner relationship in your region, from first walk-in to core supplier.

You support our Business Partners - the showroom owners and sales teams - and the homeowners they serve. Choosing flooring is a significant investment in a home. Your role is to give our Business Partners the product knowledge, tools, and support to help homeowners choose an InStride floor with confidence.

This is a field role. You will spend most of your week in showrooms: opening new Business Partners, placing and maintaining our displays, training sales teams, and bringing their feedback straight back to us. Every BPM has a direct line to our CEO, and what you hear in the field drives what we build next.

Location: Seattle metropolitan area, Washington. Field-based role with regular travel throughout the assigned Washington territory.

Reports to: VP of Sales

Type: Full-time

• Prospect and open new brick-and-mortar flooring experts that fit our standards and our Business Partner model
• Build and work a disciplined prospecting plan, with steady new-store activity every week
• Grow existing Business Partner accounts from their first order to making InStride a core supplier.

• Place, set, and maintain our display towers so every Business Partner's InStride presentation is current and complete
• Keep samples stocked, visuals fresh, and new SKUs placed as they launch
• Drive monthly display activation across your accounts

• Deliver product knowledge presentations (PKs) to showroom sales teams, consistently and often
• Teach our story: substrate to visual to texture, locked visuals, True Grain EIR tooling
• Bring our colors to life - not just our specifications - so sales teams can help homeowners envision our floors in their homes
• Give sales teams the confidence and answers to settle every doubt before it becomes…