Associate Brand Manager

Overview

Client:
Very Well-Known Consumer Packaged Goods Company

Role:
Associate Brand Manager

Location:

Secaucus, NJ - Hybrid - 3 days a week onsite

Salary: $100,000 - $115,000/annually + Benefits

• Product & Portfolio Strategy:
  Drive the development of new products, product improvements, packaging updates, and line extensions by conducting in-depth 3C/4P analysis and collaborating closely with the R&D team. Assist with SKU portfolio management and inventory oversight for the category.
• Market & Sales Analysis:
  Conduct comprehensive analysis of market research data, POS (Point-of-Sale) information, and key sales drivers (internal shipments and POS data). Develop accurate sales forecasts and provide data-driven insights to the business. Maintain the integrity of the IRI database for the assigned category.
• Market Intelligence & Competitiveness:
  Monitor competitive activity, new product introductions, and category/channel trends to ensure the brand remains competitive. Maintain a solid understanding of overall pet care and market trends shaping the industry.
• Commercial Execution & Support:
  Create insightful and compelling sales presentations to support new product launches and educate internal and external partners on category trends and consumer understanding.
• Marketing & Communications:
  Support the execution of consumer communication and promotional campaigns, including working with the agency of record on 360-degree consumer activation. Assist in developing materials for executing consumer market research studies.
• Financial & Cross-Functional Partnership:
  Develop P&L (Profit and Loss) analyses for new and existing items to evaluate pricing, cost, and trade support changes. Provide support for volume forecasting and the S&OP (Sales & Operations Planning) process. Partner with the Marketing Coordinator on packaging design development and approval.
• Project Leadership:
  Serve as a key resource on cross-functional project teams, providing direction and support to execute plans and manage daily business issues and opportunities.