Associate Manager, Private Brand Operations

Overview

The Associate Manager, Private Brand Operations will play a crucial role in ensuring the success and growth of the Vitamin Shoppe’s Private Brand portfolio. The responsibilities will revolve around managing brand guardrails, collaborating with brand managers to develop new product plans, working closely with sourcing teams to provide highly detailed new product bid requests, and obtaining essential certifications for the Vitamin Shoppe’s Private Brand products.

Additionally, the role is largely responsible for the development of labels for new, transfer, existing, and redesigned products. Expertise and attention to detail will be instrumental in maintaining the high standards of the Vitamin Shoppe’s Private Brands.

Label Development and Art Management

• Lead the development of accurate and compliant product labels for new, transfer, existing, and redesigned private brand products.
• Ensure all labeling complies with regulatory requirements and accurately reflects product attributes and claims.
• Collaborate with graphic designers, artists, and printing vendors to develop visually appealing and on‑brand packaging designs for private brand products.
• Manage the printing process by working closely with label manufacturers to ensure our labels are of the highest quality and facilitate a timely delivery of the materials.

Certifications and Compliance

• Research and identify relevant certifications for new products, such as Non‑GMO Project Verified, Certified Vegan, USDA Organic, etc.
• Coordinate the certification process, consulting with certifying bodies to obtain necessary approval for private brands.
• Negotiate Trademark License Agreements with branded ingredient suppliers to ensure private brand products have stronger structure function claims

Brand Guardrails Management

• Implement and monitor brand guidelines and standards to ensure consistency across all private brand products.
• Collaborate with the brand management team to align strategies with the company’s overall branding objectives.

Product Planning and Development

• Work closely with brand managers to understand market trends and customer preferences, translating them into actionable product plans.
• Gain alignment with cross‑functional teams on the “need to haves” and “nice to haves” for new products, while contributing to the launch timing.
• Collaborate with the sourcing team to develop detailed bid requests that can be easily reviewed by new and existing contract manufacturers.
• Ensure cost‑effective sourcing without compromising on product quality

Other Functions:

• Contribute to continuous improvement of Private Brand processes across all cross functional departments.
• Other project and duties as assigned.

Supervisory Responsibilities:

• No direct supervisory experience

Education/Certification:

• Bachelor’s Degree or equivalent combination of intellectual instruction and work experience.

Required Knowledge:

• Dietary Supplement, function food or related industry product development, technical and formulation
• Commercialization and/or raw material experience
• Experience with Standardized Regulatory Documents
• DSHEA

Experience

Required:

• 1-3 years of experience in brand management, product development, or operations within the consumer goods or retail industry.

Skill and Ability:

• Strong understanding of branding principles, product lifecycle management, and market trends.
• Familiarity with sourcing, negotiations, and vendor management.
• Knowledge of certifications and regulatory requirements related to product labeling and claims.
• Excellent project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
• Detail‑oriented mindset with commitment to maintaining high‑quality standards.
• Exceptional communication, presentation, and interpersonal skills to collaborate effectively with cross‑functional teams.
• Proficiency in using software tools such as Microsoft Office suite and Product Lifecycle Management systems.

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer.

We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion,…