Senior Paid Media Specialist; Hybrid

Job Description

We are seeking a highly motivated and detail‑oriented Senior Marketing Specialist to join our Media team (Consumer Initiated Testing/CIT). The Senior Marketing Specialist will partner closely with our Media Managers to execute and optimize performance marketing campaigns across multiple digital channels, scale media investments, drive measurable business outcomes, and ensure operational excellence across campaigns.

$100,000 – $120,000 per year. Salary offers are based on a range of factors, including relevant skills, experience, and certifications. Successful candidates may also be eligible for an annual performance bonus.

• Medical / Prescription Drugs
• Dental
• Vision
• Flexible Spending Accounts (FSAs)
• Supplemental Health Plans
• 401(k) Plan – Company match dollar‑for‑dollar up to 5%
• Employee Stock Purchase Plan (ESPP)
• Supplemental Life Insurance
• Dependent Life Insurance
• Short‑ and Long‑Term Disability buy‑up
• Blueprint for Wellness
• Emotional Well‑Being Resources
• Educational Assistance
• Paid Time Off / Health Time
• Variable Compensation Plans
• Sales Incentive Plans

• Campaign Management & Optimization
  • Execute and manage paid campaigns across core performance channels (Paid Search, Paid Social, Programmatic Display, Video, You Tube, and emerging platforms).
  • Monitor pacing, budgets, and KPIs to ensure campaigns deliver against performance goals.
  • Perform ongoing bid, budget, and audience optimizations based on performance insights.
• Creative & Ad Operations
  • Partner with creative teams to brief, test, and iterate ad assets tailored for each channel and audience segment.
  • Ensure correct trafficking, QA, and delivery of creative across platforms.
  • Manage campaign tagging, tracking, and measurement implementation.
  • Contribute to test‑and‑learn strategies, including A/B testing of creative, audiences, placements, and bidding models.
• Process & Vendor Management
  • Support creation and management of purchase orders (POs), invoices, and budget reconciliations.
  • Liaise with vendors and platform reps to stay ahead of betas, best practices, and opportunities.
  • Ensure campaigns are executed with accuracy, speed, and compliance with brand and legal guidelines.
• AI & Automation
  • Actively explore and leverage AI tools to improve workflows, from creative generation to media optimizations.
  • Experiment with automation for reporting, data analysis, and campaign adjustments to drive efficiency and performance.

• 2–4 years of experience in digital media buying, ideally within a performance marketing environment.
• Hands‑on experience across Meta Ads Manager, Google Ads, You Tube, or equivalent platforms.
• Strong understanding of performance marketing KPIs (ROAS, CPA, AOV, incrementality) and optimization levers.
• Experience working with creative teams and ad operations to ensure flawless campaign execution.
• Familiarity with AI‑driven media or creative tools (e.g., ChatGPT, Google Gemini, Mid Journey, or platform‑native AI features) preferred.
• Strong organizational skills, attention to detail, and ability to thrive in a fast‑paced, dynamic environment.

• Campaigns launch flawlessly, on time, and within budget.
• Ongoing optimizations consistently improve performance metrics.
• Creative iterations are tested regularly, with clear learnings applied.
• AI and automation are meaningfully integrated to improve efficiency.

Preferred but not required.

Quest Diagnostics honors our service members and encourages veterans to apply. While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual to whom an agency has sent an unsolicited resume.

Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.