Manager, Brand

Overview

The Vitamin Shoppe is seeking a Brand Manager who will play an important role in our company's mission to support our customers on their personal journey to lifelong wellness.

You are a strategic thinker, analyst, and calculated risk taker.  You are not afraid to swing and miss and will find ways to make things happen rather than finding reasons not to make them happen. You love pushing boundaries and strive for the continual improvement of the industry. You have a passion for ingredients, how they impact the body and find creative ways to bring ideas to life, so they resonate with the consumer and our health enthusiasts.

Our Private Brands are of the utmost importance to us, so you will be part of an aggressive growth strategy and prestigious department on a mission to provide consumers with the world’s finest products and best in class solutions.

The SBM is responsible for conceiving and commercializing branded solutions that cater to our customer needs, meet our brand guardrails, and grow our brands to plan. The SBM will manage a portfolio of brands across multiple categories and will be measured on both strategic and economic goals.

Responsibilities

Drive portfolio growth through a balanced strategy of innovation, renovation, assortment optimization, and lifecycle management, translating consumer, category, and competitive insights into financially viable business opportunities.

Lead the brand-building processes and ensure the Private Brand Team's efforts are aligned with our portfolio strategy.

Create and champion brand-strategy and brand building efforts for assigned brands. Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.

Perform comprehensive category and portfolio reviews to analyze sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics, while identifying opportunities for innovation, assortment optimization, portfolio enhancement, and business growth.

Meet & converse with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery format opportunities.

Help create and implement sku positioning strategy, label copy and design.

Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy.

Develop and present brand or product strategy cross functionally to create marketing campaigns or brand designs.

Develop brand equity and ensure that products meet brand guardrails and strategy.

Deliver against sales plan and budget.

Provide regular updates on project status to cross functional teams in a concise format to include status, challenges, and issue resolution throughout the lifecycle of the project.

Ability to critically read technical documents/formulations, identify and trouble-shoot challenges, and analyze next steps and timing.

Other Functions:

Limited out of town travel required for trade shows and corporate conferences.

Qualifications

Education/Certification:

Bachelor’s Degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements.
3+ years of experience designing nutritional supplements.
5+ years of experience in product innovation, assortment Optimization, brand management, commercialization, and merchandising

Nutraceutical industry knowledge including high performing brands and ingredients.

Proficient knowledge in Dietary Supplements in the U.S. (DSHEA) and FDA regulations

Skill and Ability:

Positive attitude, self-motivated with critical attention to detail, deadlines, and reporting

Demonstrates an understanding of how customers relate to…