Geo​/Aeo​/Llmo Strategist

For over 100 years, Hartz has been driven by one belief: pets make life better. That belief fuels our commitment to creating innovative, trusted products that strengthen the bond between pets and their families.

Our diverse team of passionate professionals continuously reimagine what pet care can be-working collaboratively to improve the wellbeing of pets everywhere. We’re proud to offer an inclusive, flexible workplace where employees are supported, valued, and empowered to grow.

At Hartz, the work you do matters—far beyond our walls. Join us and help shape the next chapter of pet care innovation.

• Hybrid
  
  Work Schedule:
  
  Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually.
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!

We are seeking a GEO/AEO/LLMO Strategist to enhance our brand’s visibility, discoverability, and authority across traditional search engines, AI-powered answer engines, generative AI platforms, and emerging digital discovery channels.

In this role, you will develop and execute strategies that enhance how our brand is discovered, understood, and represented across an evolving digital landscape. You’ll drive content strategy, technical optimization, structured data, and website enhancements to ensure our brand’s information remains accessible, relevant, and credible wherever consumers seek answers, recommendations, and discover products.

By partnering with cross-functional teams, you will translate consumer search behavior, digital insights, and business objectives into actionable optimization strategies that strengthen our digital presence and support broader marketing goals. While staying ahead of emerging developments in AI, search, ecommerce, and digital marketing, you’ll identify emerging opportunities to increase brand discoverability and adapt to the changing consumer behaviors.

This position is located at our Secaucus, NJ corporate headquarters, with the flexibility to work a hybrid schedule.

• Develop and execute GEO, AEO, and LLMO strategies to drive brand visibility across AI-driven search, answer engines, and ecommerce platforms, managing agency relationships and owned digital assets (including websites, PDPs, category pages, and educational hubs)
  Improve brand visibility, citation potential, and authority within AI-driven search experiences, answer engines, and generative platforms
• Translate consumer search behavior, product research patterns, and category questions into content and technical optimization opportunities
• Partner with brand, ecommerce and performance teams (including outside partners/ agencies) to ensure GEO, AEO, and LLMO priorities are embedded into planning, execution, and measurement
• Identify opportunities to position the brand as an authority within key CPG categories
• Monitor changes in generative search behavior and recommend proactive adjustments

• Make website and ecommerce content more readable, structured, credible, and trusted by AI systems and large language models
• Optimize content…