Director of Golf

• Position Type:
  Professional/ Director of Golf

The Director of Golf is responsible for the overall leadership, management, and financial performance of all golf operations at Starcke Park Golf course. This position oversees golf operations, golf shop merchandising, outside services, player development, tournaments and outings, customer service, staffing, budgeting, and revenue generation.

The Director of Golf develops and implements strategies to maximize rounds played, increase revenue, control operating expenses, improve customer satisfaction, and strengthen the facility's competitive position in the local golf market. This role is responsible for making sure Starcke Park Golf course provides a consistent, high-quality golf experience.

The ideal candidate is a hands‑on leader with strong business acumen, a customer‑focused approach, and a demonstrated ability to manage a profitable, efficient, and service‑oriented golf operation.

EXAMPLES OF WORK:

1. Overall Golf Operations

• Direct and oversee all daily golf operations, including tee‑time management, reservations, check‑in, golf carts, practice facilities, starter operations, player services, and pace of play.
• Establish and maintain operating procedures that promote efficiency, consistency, safety, and exceptional customer service.
• Monitor tee‑sheet utilization, demand patterns, weather impacts, cancellations, and walk‑up play to optimize course capacity and revenue.
• Coordinate with the Golf Course Superintendent to align maintenance activities, course availability, cart restrictions, and playing conditions with customer expectations.
• Ensure golf facilities, carts, equipment, practice areas, and customer‑facing spaces are maintained to established standards.
• Review customer feedback, identify operational issues, and implement improvements.
• Maintain compliance with company policies, applicable laws, safety requirements, and golf industry standards.

2. Financial Management and Revenue Growth

• Develop and monitor the annual golf operations budget.
• Provide regular financial and operational reports.
• Develop strategies to increase rounds played, green‑fee revenue, cart revenue, range revenue, and other applicable income streams.
• Evaluate pricing structures, tee‑time intervals, dynamic pricing opportunities, discounts, promotional offers, and customer segments to improve revenue performance.
• Identify opportunities to improve productivity, reduce unnecessary expenses, and increase operating margins without compromising service quality.
• Analyze financial performance against budget, prior‑year results, and established business objectives.
• Develop business plans and recommendations for capital investments, equipment purchases, and operational improvements.

3. Customer Service and Business Development

• Establish a service culture focused on delivering a welcoming, professional, and memorable golf experience.
• Build relationships with all patrons.
• Resolve customer complaints and service issues promptly, professionally, and fairly.
• Collaborate with city public relations personnel to promote the course, special offers, golf events, and seasonal programs through all types of media.

4. Staff Leadership and Human Resources

• Recruit, hire, train, supervise, schedule, and evaluate golf operations employees.
• Lead golf professionals, assistant professionals, golf shop personnel, starters, cart attendants, and other assigned staff.
• Establish clear job expectations, performance standards, and accountability measures in accordance with city standards.
• Prepare staffing plans that align labor resources with tee‑sheet demand, events, seasonality, and budget requirements.
• Conduct staff meetings, performance reviews, and ongoing service and safety…