Marketing Manager

Our client, a well-established and well-known manufacturer and retailer, is seeking an experienced Marketing Manager to join their team. They’re recognized for their long-standing commitment to quality craftsmanship, durable products, and a culture grounded in hard work, integrity, and strong family values.

This organization takes pride in producing durable, American-made products and delivering exceptional customer experiences. The ideal candidate is a hands‑on marketing professional who thrives in a collaborative environment and is motivated by elevating a trusted, quality‑driven brand.

• Marketing Strategy & Execution
  • Develop and implement integrated marketing strategies across digital, print, web, email, social media, and paid media.
  • Ensure campaign messaging reflects the company’s values - quality, authenticity, reliability, and customer-first service.
  • Oversee end-to-end campaign execution, ensuring alignment with business priorities and brand standards.
• Budgeting & Performance
  • Manage and optimize the marketing budget to support strategic goals.
  • Measure and report ROI on all marketing initiatives.
  • Define KPIs, track performance, and present results, including revenue impact, customer engagement, and traffic, to senior leadership.
• Team Leadership & Collaboration
  • Lead and mentor the marketing team, fostering a supportive, values-driven environment.
  • Maintain and coordinate relationships with external agencies, partners, and vendors.
  • Collaborate with internal departments, such as sales and product development, to ensure cohesive cross‑functional strategies.
• Market Research & Brand Stewardship
  • Conduct market research to identify trends, customer preferences, and opportunities for product or service growth.
  • Maintain consistent, compelling brand messaging that reflects the company’s reputation for durable, American‑made products and exceptional service.
  • Support a workplace culture rooted in integrity, hard work, collaboration, and family‑oriented values.

• Strong analytical and creative abilities, with a focus on developing innovative, value‑driven campaigns.
• Proficiency in digital marketing tools and best practices for lead generation and optimization.
• Excellent communication, project management, and organizational skills.
• Experience managing marketing budgets and evaluating ROI.
• Familiarity with marketing automation and CRM software (Hub Spot preferred).
• Understanding of website management and basic design/production workflows.

Please note, this role is onsite in Shakopee, MN five days a week - allowing this leader to collaborate closely with the team, stay connected to the product, and contribute directly to the company’s hands‑on, people‑first culture. While the position is fully onsite, the company values balance and understands that life happens.

The base salary range for this role is $80,000–$110,000, depending on experience.