Marketing Communications Manager; Thought Leadership

## Marketing Communications Manager (Thought Leadership)
Apply:
United States
- Shakopee, MN (GHQ):
United States
- Field:
Full time:
Posted Today:
R004422
** Join us at Entrust
** At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
** Get to Know Us
** Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.
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* Job Summary:

** The Marketing Communications Manager will focus on creating, managing, and promoting our thought leadership content, including research reports, podcasts, blogs, and videos. This role involves driving our editorial calendar, recruiting and cultivating contributors, and ensuring the effective use of content to engage customers and prospects, ultimately driving sales and customer growth.
** Key Responsibilities**
* ** Content Development:
** Create and oversee the distribution of high-quality thought leadership content, including research reports, podcasts, blogs, and videos. Close collaboration with Content Strategy team to ensure thought leadership alignment with marketing, brand, and demand generation campaigns.
* ** Editorial Calendar:
** Manage a comprehensive editorial calendar, leading quarterly and monthly content planning efforts to ensure a consistent flow of engaging, timely, and strategically aligned thought leadership content.
* ** Contributor Recruitment:
** Recruit and cultivate contributors from within and outside the organization to provide diverse and expert perspectives.
* ** Internal Engagement:
** Collaborate with colleagues to drive the use of thought leadership content in customer and prospect interactions.
* ** Content Promotion:
** Work with the marketing team to promote content through various channels, including social media, email campaigns, and events.
* ** Analytics and Reporting:
** Track and analyze the performance of thought leadership content to measure its impact and inform future strategies.
* ** Industry Trends:
** Stay up-to-date with industry trends and best practices to ensure our content remains relevant and impactful.
* ** Rapid Response:
** Lead Entrust’s rapid response process, partnering with PR, social media, analyst relations, subject matter experts, and agencies to identify timely industry conversations and quickly develop and activate a differentiated Entrust point of view across relevant channels.  
** Basic Qualifications
*** Bachelor's degree in a relevant field with 5+ years of proven experience in managing thought leadership content and/or public relations.
* Strong interpersonal skills and the ability to build relationships with contributors and stakeholders, from technology experts to c-suite executives.
* Excellent organizational and project management skills.
* Strong writing, editing, and proofreading skills.
* Ability to work independently and as part of a team.
* Experience in a global organization, with a global perspective.  
** Preferred Qualifications
*** Bachelor’s or Master’s degree in PR, communications, or marketing.
* Experience in strategic planning and execution of large-scale campaigns.
* Proven track record in managing cross-functional teams and leading global initiatives.
* Excellent analytical skills and experience with data-driven decision making.
* Familiarity with the tech industry, cybersecurity, banking and/or financial technology are pluses.
* Established network within the…