Marketing Manager

About the role

Own Sabaku’s marketing end-to-end: plan campaigns, produce photo/video content, run Instagram & Tik Tok, grow community, and report results—all while protecting our Japanese-inspired aesthetic.

• Build monthly plans and editorial calendars (EN & AR).
• Shoot & edit photos/reels; manage asset library and brand guidelines.
• Post, schedule, and engage daily; respond to comments/DMs & coordinate review replies.
• Plan offers/collabs/events; cover pop-ups and launches on-site.
• Run & optimize paid social (IG/Tik Tok); track UTMs and simple landing pages.
• Maintain listings (Google, delivery apps) and basic website updates (Squarespace).
• Report KPIs and insights; iterate based on data.

• 3–5+ years in F&B/hospitality/lifestyle marketing.
• Strong portfolio of café/food photography & short-form video.
• Bilingual:
  Arabic & English (clear copywriting in both).
• Hands-on with Instagram/Tik Tok, Meta Ads, Cap Cut/Premiere, Lightroom/Photoshop, Canva/Figma, Google Sheets;
  Squarespace basics.
• Tasteful eye for minimal/Japanese aesthetics; fast, organized, data-driven.

• Experience with influencer programs.
• Familiarity with Emirati audience preferences.

• Copywriting:
  English (must), Arabic (preferred)
• Strong English, Strong Arabic preferred
• Instagram/Tik Tok management & community replies
• Food photography & short-form videography
• Editing:
  Cap Cut/Premiere + Lightroom/Photoshop
• Brand/design sense (minimal, on-brand templates)
• Campaigns & partnerships; on-site event coverage
• Paid social ads + basic analytics/UTMs
• Web/listings upkeep (Squarespace, Google Business) and strong organization