Digital Marketing Executive

Responsibilities

• Plan, develop and execute integrated digital marketing campaigns across social media platforms, search engines and other digital channels.
• Manage and grow company social media accounts (Instagram, Facebook, Tik Tok etc.) by creating consistent, engaging and brand-aligned content.
• Create high-quality content including graphics, videos, reels, advertisements and promotional materials.
• Handle photography and videography for vehicles, showroom activities and marketing campaigns, including editing and post-production.
• Monitor, analyze and report on campaign performance using analytics tools and optimize strategies for improved ROI.
• Manage website content updates, SEO optimization and online listings to improve visibility and search rankings.
• Run paid advertising campaigns (Google Ads, Meta Ads, etc.) including budget management and performance tracking.
• Utilize AI tools and automation platforms to streamline marketing processes, content generation and customer engagement.
• Develop and implement email marketing and lead nurturing campaigns.
• Coordinate closely with the sales team to align marketing strategies with showroom targets and promotions.
• Stay up to date with digital marketing trends, tools and platform updates.
• Manage brand consistency across all digital touchpoints.

• Proven experience in digital marketing, social media management or a similar role.
• Strong skills in content creation including photography and videography.
• Proficiency in social media platforms and digital advertising tools.
• Experience with SEO, website management and analytics tools.
• Knowledge of AI tools and marketing automation platforms.
• Creative mindset with strong attention to detail.
• Excellent communication and organizational skills.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Experience in the automotive industry (a plus).
• Graphic design skills (e.g., Canva, Adobe Creative Suite).
• Video editing skills (e.g., Premiere Pro, Cap Cut, Final Cut).
• Basic knowledge of CRM systems and lead management tools.