Business Analyst - Aggregator & Analytics

Lead with analytics and support the development and execution of commercial growth and cost-efficiency strategies across 12 markets, with a strong focus on optimizing aggregator-led revenue. The role aims to improve return on advertising and discount investments by shifting from blanket discounting to cohort-based, data-driven targeting models, enabling scalable and future-ready growth for Americana Restaurants.

• Use data and analytics to design and lead implementation of cohort-based discounting and visibility models, replacing blanket discounting approaches.
• Partner with food delivery aggregators to align on a common discounting and growth framework, and influence the development of advanced targeting capabilities.
• Act as the regional point of contact for strategic growth initiatives across 30+ aggregator platforms, aligned with NRL-led frameworks.
• Contribute to commercial strategy by identifying opportunities to optimize spend, improve efficiency, and drive sustainable growth.

• Work closely with aggregator data teams to define, build, and track key performance metrics.
• Collaborate with the BI team to automate reporting using aggregator data feeds.
• Develop a strong understanding of Americana’s data architecture with support from the BI team.
• Extract and analyze data directly from databases (e.g., store-level sales, customer cohorts) to build a single, actionable customer view.
• Prepare insights, performance summaries, and recommendations to support decision-making at market and regional levels.

• Work cross-functionally with Commercial, Marketing, BI, and Operations teams across markets to ensure alignment and execution.
• Communicate insights clearly and effectively to both technical and non-technical stakeholders.

• Bachelors(s) degree in Computer Science, Mathematics, Engineering, Data Analytics, or a related quantitative field/business field.

• 6+ years of experience in a growth, analytics, or central commercial function within a food delivery aggregator, e-commerce platform, or large restaurant/QSR group.
• Strong experience in business analysis, growth analytics, or performance optimization roles.
• Exposure to multi-market or regional responsibilities is highly preferred.

• Strong proficiency in SQL and Excel.
• Experience with Power BI or similar visualization tools is a strong advantage.
• Knowledge of advanced analytics tools or programming languages such as R is considered favorable.
• Ability to translate business questions into structured data requirements and analytical solutions.
• Strong logical reasoning and problem-solving skills.
• Ability to independently analyze data, derive insights, and articulate findings clearly.
• Strong communication skills, with the ability to present insights and recommendations, not just data.
• Commercial mindset with a focus on growth, efficiency, and scalability.