Digital Product Lead – Apps & Kiosk

Job Purpose:

Own the end-to-end digital product vision, strategy, and roadmap for KFC Apps, Web, and Kiosks across 12 markets. Drive digital revenue growth and customer experience excellence across owned and non-owned channels. Act as the single-point owner for digital product performance, ensuring scale, consistency, and governance. Embed consumer-led design and data-driven decision-making into all digital product initiatives.

• Define and execute the digital product roadmap aligned to business and brand priorities
• Ensure on-time rollout and adoption of new digital assets across markets
• Balance global standardization with local market needs

• Own digital revenue targets, conversion metrics, and growth KPIs
• Improve conversion rate, average cheque, and user engagement across platforms
• Optimize owned and non-owned digital touchpoints to support overall sales strategy

• Lead consumer-led experience design, prototyping, and experimentation
• Drive continuous optimization of apps, web, and kiosks through A/B testing
• Ensure delivery of consistent, high-quality digital experiences across markets

• Deliver actionable digital insights to Marketing, Operations, and Business teams
• Publish weekly performance reports vs targets to track revenue, traffic, and adoption
• Use insights to improve campaign effectiveness, menu mix, promotions, and loyalty outcomes

• Lead cross-functional collaboration with Product, Tech, Design, Marketing, and Operations
• Manage external vendors and technology partners to ensure quality and timely delivery

• B.Tech / MBA from Tier-I institute

• 12-15 years in Digital Product Management / eCommerce
• 2-3 years in a Product Head / Product Lead role within Tier-1 Food Tech or eCommerce
• Direct ownership of USD 100M+ digital revenue streams
• Experience managing multi-country, multi-currency, multi-language platforms
• Track record of delivering high-rated (4.5+) consumer digital applications

• Google Analytics 4, Firebase Analytics
• Mixpanel, Amplitude, or Adobe Analytics
• Looker / Tableau / Power BI; comfort writing SQL on Snowflake / Big Query / Redshift

• Optimizely, VWO, Adobe Target
• Server-side experimentation and feature flagging
• Personalization / recommendation engines (Adobe Target, Sitecore)

• Adjust, Apps Flyer, Branch
• Crash & performance monitoring:
  Firebase Crashlytics, Sentry, New Relic, Datadog RUM

• Clever Tap, MoEngage, Braze
• CDPs:
  Treasure Data, Segment, mParticle

• Hotjar, Contentsquare, Full Story, or Log Rocket
• App store and Play Store review mining

• Strong product mindset with sharp commercial orientation — thinks in revenue, margin, and unit economics, not just features
• Ability to set a clear product vision and translate it into a quarterly roadmap with measurable bets
• Ruthless prioritization using frameworks like RICE, ICE, or weighted scoring; comfort saying "no"
• Proven ability to ship — move from insight to launch to iteration on tight timelines

• P&L-aware; understands how digital decisions move topline, conversion, AOV, retention, and commitment margin
• Comfortable building business cases, NPV / payback models, and investment trade-offs
• Negotiation skills with vendors, agencies, and platform partners

• Thrives in a fast-paced, high-accountability, matrixed environment (global + 12 markets)
• Strong project management instincts - risk, dependency, and stakeholder mapping come naturally
• Comfort operating across global standards and local market realities

• Influences and aligns C-level, country GMs, marketing heads, and tech leadership without formal authority
• Manages external partners on quality, SLAs, commercials, and roadmap commitments
• Sets up clear governance - steering committees, RACI, escalation paths

• Clear, structured verbal and written communication; can write a one-pager that a CEO will read and a PRD that engineering will build from
• Strong storytelling with data — turns numbers into narratives that drive decisions
• Presentation skills suitable for board, executive, and partner audiences

• Builds and develops high-performing product teams; coaches PMs and analysts
• Cultural sensitivity for multi-market, multi-language teams (MENA, GCC, and beyond)
• Customer obsession — bias toward listening to users, store staff, and frontline operators