Head of Digital Marketing; UAE National

The Head of Digital Marketing will lead and transform the organisation's digital marketing function, strengthening its digital presence, capabilities and performance.

This is a strategic and hands-on leadership role, responsible for developing an integrated, audience-focused and data-driven digital ecosystem that strengthens brand visibility and reputation, audience experience and engagement, and supports the organization's wider marketing and strategic objectives.

The role will lead and develop the Digital Marketing team while driving continuous improvement across digital platforms, channels and performance.

• Develop and implement the organization's digital marketing strategy and transformation roadmap, aligned with organizational priorities.
• Assess current digital capabilities and identify opportunities to improve platforms, processes, technology, skills and ways of working.
• Build an integrated digital ecosystem connecting websites, social media, CRM, email, registration platforms and analytics.
• Establish clear standards and governance to improve quality, consistency, efficiency and accountability across digital marketing.
• Identify and implement relevant AI, automation and emerging digital technologies to enhance marketing effectiveness and audience experience.

• Lead the revamp, continuous development and optimization of the organization's websites and digital platforms.
• Ensure a high-quality, responsive and accessible user experience across mobile, tablet and desktop.
• Drive continuous improvement across UX, mobile-first design, SEO, navigation, site performance, content journeys, landing pages and conversion optimization.
• Use website analytics and user behaviour to identify opportunities to improve audience journeys and overall digital experience.
• Work closely with IT and technical partners to ensure platforms remain reliable, secure and fit for purpose.

• Lead the organization's in-house social media and digital campaign activity across relevant channels.
• Oversee social media planning, publishing, community management, audience growth and channel performance.
• Plan, launch, manage and optimize paid digital campaigns, including targeting, retargeting, budget allocation and performance.
• Maintain strong hands-on knowledge of major social media and advertising platforms and evolving digital best practices.
• Use audience and performance insights to continuously improve content, targeting, engagement and campaign effectiveness.

• Lead the effective use of CRM, email marketing and marketing automation to strengthen audience engagement and communication.
• Oversee audience segmentation, database quality, lead management, personalization and automated journeys.
• Manage and optimize digital journeys supporting program recruitment, events, registrations, campaigns and other organizational objectives.
• Ensure effective use and integration of Hub Spot, Cvent and comparable CRM, marketing automation and events registration technologies.

• Oversee the organization's digital reputation across search, social media, Google Reviews and other relevant online channels.
• Monitor online feedback and sentiment and identify emerging issues and opportunities.
• Coordinate responses and escalation with other team members where appropriate.
• Ensure key online profiles and information are accurate, consistent and professionally managed.

• Establish clear digital KPIs, dashboards and reporting frameworks to measure performance and impact.
• Ensure robust tracking and measurement across websites, campaigns and digital channels using GA4, Google Tag Manager,…