Trade Marketing Executive

Responsibilities

• Assist in the planning and execution of brand marketing campaigns across online and offline channels
• Coordinate with creative agencies and suppliers for marketing materials, packaging updates, and promotional assets
• Support annual brand plans, product launches, and consumer engagement initiatives
• Track campaign performance and prepare post-campaign evaluations
• Monitor market trends, category developments, and competitor activities
• Ensure brand consistency across all customer touchpoints
• Prepare monthly trade marketing, brand, and e-commerce performance reports
• Analyse sales trends, promotional results, and market performance
• Provide recommendations to improve visibility, engagement, and commercial results
• Maintain accurate records of marketing activities, budgets, and performance metrics
• Manage and optimise product content across e-commerce platforms and online marketplaces
• Coordinate digital promotional campaigns with marketplace and retail media partners
• Monitor key e-commerce performance metrics including traffic, conversion, sales, and return on advertising spend (ROAS)
• Support the development of digital assets including banners, product pages, and promotional content
• Work closely with e-commerce partners to improve product visibility and online sales performance
• Generate regular performance reports and actionable insights

• 3-6 years of experience in Trade Marketing, Brand Management, Marketing, or E-Commerce within FMCG or Consumer Goods industries.
• Experience working with distributors, modern trade, and retail accounts.
• Strong understanding of UAE retail and FMCG landscape.
• Experience in executing both online and offline marketing campaigns.
• Strong trade marketing and promotional planning skills.
• Experience with modern trade retailers and marketplace platforms is an advantage.