Marketing Executive (Social Media) - Events & Exhibitions

About the Role

The Social Media Marketing Executive will be responsible for managing and executing the organization’s social media strategy to enhance brand visibility, audience engagement, and online presence across all digital platforms. The ideal candidate is creative, bilingual, and passionate about events, exhibitions, and content that resonates with both local and international audiences.

• Plan, create, and publish engaging content across all social media platforms (Instagram, Facebook, X, Linked In, Tik Tok).
• Develop creative campaigns aligned with exhibition and event calendars.
• Manage content calendars, community engagement, and influencer collaborations.
• Monitor social media trends and competitor activity to optimize performance.
• Coordinate with the marketing and design teams to ensure brand consistency.
• Track performance metrics (engagement rate, reach, followers, conversions) and report insights.
• Support on‑ground event coverage through live posts, stories, and reels.

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–4 years of experience in social media marketing within events, exhibitions, or entertainment.
• Excellent Arabic and English communication skills (verbal and written).
• Strong understanding of social media analytics and paid campaign basics.
• Creative mindset with strong visual storytelling ability.