Marketing Manager

Championing  People : IFFCO Group's Core Value

At IFFCO Group, we are fully dedicated to our core value of  People  We are devoted to fostering our employees' growth, providing them with limitless opportunities for personal and career advancement. Our enticing benefits and inclusive work environment have garnered recognition as a certified Great Place to Work® in the UAE and Saudi Arabia.

Within IFFCO Group, every role—be it an internship, a graduate opportunity, or a job opening; offers you the autonomy to shape your professional trajectory. You'll encounter abundant prospects for personal and professional flourishing when collaborating with visionary brands and individuals driving our vision and business expansion. We believe that an entrepreneurial mindset drives success, and our dedicated workforce is the heartbeat of our achievements.

The job holder is responsible to develop the long and short term marketing agenda for all AGRI categories (Flour and Poultry), partnering with R&D, BU Heads and Commercial departments to ensure an effective implementation in order to contribute to Company’s goals achievement, with specific focus on profit, margins, market share growth and range extension.

• Develop and execute implementation of the Marketing Plan in alignment with Category Annual Operating Plans, focusing on strategic geographies and Product ranges.

• Drive the implementation of the NPD plan with focus on launching new products in new categories to support brand growth and extension.

• Define the brands' strategic direction and develop long-term and short-term marketing plans for the designated geography/Product line.
• Manage market share, brand equity, agency relationships, and financial performance.
• Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.
• Generate long-term customer/consumer demand and salience for categories, groups of products/brands.
• Develop a comprehensive Marketing Strategy.
• Generate marketing campaigns and determine the Media-mix. Develop marketing budgets for ATL/BTL activities.
• Manage prudent budget deployment and ensure budgeted margins. Determine marketing/consumer research objectives and initiate market research.
• Integrate research findings into product plans.

• Support the Sales team through effective pricing and promotion strategy to help them achieve their targets.
• Develop and monitor the execution of the BU  In Store Activity  plan in collaboration with the Sales Team.

• Drive market and consumer researches to support the plan's definition and implementation, partnering with external agencies and analyzing relevant findings for plan confirmation or review.

• Develop and maintain an effective relationship with external distributors and IFFCO's sales/distribution teams, reviewing opportunities, risks, strengths, weaknesses, and ensuring the achievement of monthly and yearly targets.

• Allocate work, conduct performance reviews, drive team engagement, and ensure compliance with legal and HSE policies

• Financial:
  Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation:
  Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

• 6 – 14 yrs. of relevant experience in assigned categories and products
• Experience in assigned geographies.
• Strong analytical skills
• Willing to take initiative
• Capability to think for long term benefit of the brand
• Strong communication and interpersonal skills

Must have a Degree and Maters in Marketing is preferable.

• Ownership & Result Orientation
• Marketing Research and Strategy
• Marketing Financial Management
• Communications Development
• Brand Strategy and Brand Equity Management
• New Product Development
• Self and Team Management
• Planning & Decision Making
• Strategic Thinking
• Change Management

Since its establishment in 1975, IFFCO Group has thrived into a multinational conglomerate headquartered in the United Arab Emirates. Our influential FMCG brands and diverse portfolio of industry solutions and services enrich the lives of countless consumers and customers across the globe. In 2023, IFFCO Group proudly carries the distinction of being certified as a Great Place to Work® in both the UAE and Saudi Arabia.