Content & Creative Specialist

We are looking for a creative and digitally savvy Content& Creative Specialist to support Dr. Scent’s marketing team across social media, ecommerce, retail campaigns, marketplace promotions, and regionalpartner marketing activities.

The ideal candidate should have strong Arabic and Englishcontent creation skills, a good eye for aesthetics, knowledge of GCC consumer trends, and the ability to create engaging content for fragrance, lifestyle,retail, and ecommerce channels.

This role focuses mainly on content creation, captions,campaign messaging, reels ideas, creative briefs, ecommerce content, productvisuals, and marketing assets
.

Key Responsibilities

Content Creation & Copywriting

• Create engaging Arabic and English content for Instagram, Tik Tok, Snapchat,Facebook, website, Whats App campaigns, ecommerce, and partner channels.
• Writecaptions, short-form copy, campaign messages, product descriptions,promotional content, and story/reel scripts.
• Developcontent ideas for fragrance products, scent machines, home fragrance,retail campaigns, B2B offers, and seasonal promotions.
• Localizecontent to fit GCC audience behaviour, culture, language, and buyingpreferences.
• Ensureall written content is clear, attractive, brand-aligned, and suitable forthe target audience.

Creative Planning & Campaign Support

• Assistin preparing monthly content calendars aligned with campaigns, product launches, retail promotions, and seasonal events.
• Createcreative briefs for designers, photographers, videographers, influencers,and agencies.
• Supportcampaign concepts for Eid, Ramadan, summer, mall activations, newlaunches, kiosk promotions, ecommerce offers, and B2B campaigns.
• Suggest new creative directions based on social trends, customer insights,competitors, and brand objectives.
• Adaptcampaign materials for regional partners, agents, and different sales channels.

Social-First Content Production

• Capturebasic mobile-first content for reels, stories, Tik Tok, behind-the-scenescoverage, product highlights, and event activities.
• Support the creation of reels, short videos, product demos, scent experiencecontent, and lifestyle visuals.
• Coordinate with designers and video editors to produce high-quality social-firstcreatives.
• Providedirection for photo and video shoots when needed.
• Ensurecontent is visually attractive, modern, and aligned with Dr. Scent brandidentity.

Brand Consistency

• Ensureall content and creative materials follow company brand guidelines, toneof voice, and visual identity.
• Reviewcontent before publishing to avoid spelling, grammar, pricing, product, orbranding mistakes.
• Maintaina content library for captions, visuals, reels ideas, campaign concepts,and product messaging.

• 2–5years of experience in content creation, creative marketing, social media content, or digital marketing.
• Fluentin Arabic and English, written and spoken.
• Strong Arabic copywriting skills for GCC audiences.
• Experience in beauty, fragrance, fashion, retail, FMCG, ecommerce, or lifestyleindustries is preferred.
• Strong understanding of Instagram, Tik Tok, Snapchat, reels, stories, andshort-form video trends.
• Basicdesign and video editing skills using tools such as Canva, Cap Cut, Adobe Express, Photoshop, Illustrator, or similar tools.
• Goodeye for aesthetics, branding, layout, product presentation, and visual storytelling.
• Comfortablecapturing mobile content and directing simple social media shoots.
• Organized,proactive, and able to manage multiple content requests and campaigndeadlines.
• Portfolioof previous content, captions, reels, designs, or campaign work is required.