Digital Marketing Executive

Digital Marketing Executive

Industry: Recruitment & Staffing

We are looking for a Digital Marketing Executive to join our recruitment company and help strengthen our online presence, attract job seekers, and generate quality leads through digital marketing and social media platforms.

The ideal candidate should have hands‑on experience managing social media accounts, creating engaging content, running paid advertising campaigns, and using platforms such as Tik Tok, Meta Ads Manager, Instagram, Facebook, and Google Ads
.

• Manage and grow the company’s social media accounts, including Tik Tok, Instagram, Facebook, and Linked In
  .

• Plan, create, and publish engaging content related to job vacancies, recruitment services, career opportunities, company updates, and employer branding
  .

• Manage Tik Tok accounts and Tik Tok advertising campaigns
  , including campaign setup, audience targeting, monitoring, and optimization.

• Create and manage paid advertising campaigns through Meta Ads Manager (Facebook & Instagram) and other relevant advertising platforms.

• Monitor campaign performance, analyze results, and optimize campaigns to improve reach, engagement, leads, and overall return on advertising spend.

• Develop creative content ideas, including short-form videos, reels, Tik Tok videos, graphics, and recruitment-focused posts.

• Conduct market and competitor research to identify new digital marketing opportunities and trends.

• Increase the company’s online visibility and build a strong digital presence within the recruitment and staffing industry.

• Generate qualified leads and attract potential candidates through social media and digital marketing campaigns.

• Track key performance indicators such as reach, engagement, clicks, leads, cost per lead, and campaign conversions.

• Collaborate with the recruitment team to promote urgent vacancies, hiring campaigns, and recruitment services.

• Stay updated with the latest social media trends, Tik Tok trends, advertising features, and digital marketing best practices.

• Hands‑on experience managing Tik Tok, Instagram, Facebook, and Linked In business accounts.

• Strong practical experience with Tik Tok Ads Manager and Meta Ads Manager
  .

• Experience creating and optimizing paid advertising campaigns.

• Good understanding of social media algorithms, audience targeting, engagement strategies, and lead generation.

• Experience creating short‑form video content for Tik Tok, Instagram Reels, and other social platforms.

• Knowledge of SEO, Google Ads, Google Analytics, Canva, or similar digital marketing tools is an advantage.

• Strong analytical skills with the ability to understand campaign performance and make data‑driven improvements.

• Excellent communication and creative thinking skills.

• Ability to work independently, manage multiple campaigns, and meet deadlines.

You will play an important role in promoting our recruitment and staffing services through digital channels. Your main focus will be to increase our online visibility, build engagement with job seekers and potential clients, promote available job opportunities, and generate quality leads through effective social media and paid advertising campaigns.