Sales Development Representative- National

Company Description

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state‑of‑the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

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Does the idea of working for an established company with a start‑up culture excite you? Is being on a diverse team with a focus on work‑life balance important to you? Are you a self‑starter eager to make a name for yourself in a fast‑growing company that rewards good ideas? If you answered yes to these questions, NIQ may be the company for you.

NIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline. This role is primarily responsible for

• Qualifying inbound inquiries to determine sales readiness
• Outbound prospecting via email, social, and phone into target accounts in an effort to schedule initial meetings for sales representatives and
• Supporting in‑person and virtual events via pre‑ and post‑event outreach.

This role is often the first touchpoint for prospects interested in NIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self‑starter who can thrive working autonomously while also being skilled at building solid working relationships with cross‑functional team members and sales.

• Learn continuously and develop into an industry and NIQ solutions expert
• Effectively pitch products and solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how NIQ solutions can meet their requirements
• Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources
• Conduct outbound prospecting activities (phone calls, email, social media, attend trade shows) into target markets/accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales‑ready leads
• Support the success of marketing sponsored in‑person and virtual events; including pre‑event promotion to drive attendance and post‑event follow up to engage and qualify prospects for sales
• Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs
• Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue
• Develop and methodically drive execution of daily, weekly, and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including; account and contact‑level research, pre‑call planning, and hyper‑personalized messaging via key channels
• Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond

• At least 1 year of sales or complimentary experience, or equivalent combination of education and experience
• Professional experience on a customer‑focused performance‑driven, high‑growth, fast‑paced sales, service, or marketing team
• Strong interpersonal skills with the ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
• Excellent researching and problem‑solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next…