General Manager of Sales

Staffora HR is hiring General Manager - Sales(Logistics)

Staffora HR Consultancy is looking for an accomplished General Manager – Sales to lead and expand our client's overall sales function. The role holder will be responsible for setting the sales strategy, driving revenue growth, leading the sales team, and strengthening the company's market position across its trading business lines.

• Sales Strategy & Revenue: Develop and execute the overall sales strategy to achieve company revenue and growth targets.
• Leadership & Team Management: Lead, mentor, and manage the sales team across various business lines to maximize performance.
• Market Expansion: Identify new markets, business opportunities, and strategic partnerships to expand the company's customer base.
• Client & Partner Relations: Build and maintain strong relationships with key clients, distributors, and strategic partners.
• Performance & Targets: Set sales targets, budgets, and KPIs for the sales team, and monitor performance against these goals.
• Market Intelligence & Pricing: Analyze market trends, competitor activity, and customer needs to inform sales and pricing strategy.
• P&L & Business Planning: Work closely with the senior management team on business planning, forecasting, and P&L management for the sales function.
• Governance & Deals: Oversee contract negotiations and approve major deals in line with company policy.
• Customer Satisfaction: Ensure high standards of customer service and client satisfaction across the sales function.
• Executive Reporting: Report regularly to the Managing Director / CEO on sales performance, market conditions, and growth opportunities.

• Education: Bachelor's degree in Business Administration, Sales, Marketing, or a related field (MBA is a plus).
• Experience: Minimum 10–12 years of progressive sales experience, including at least 3–5 years in a senior sales leadership role.
• Track Record: Proven track record of leading sales teams and delivering consistent revenue growth, ideally within general trading.
• UAE Market Expertise: UAE market experience is mandatory
  , alongside a strong existing network within UAE trading, distribution, or related B2B markets.
• Financial Acumen: Solid understanding of P&L management, budgeting, and sales forecasting.

• Strong strategic and commercial acumen with a results-oriented approach.
• Excellent leadership, team-building, and people management skills.
• Outstanding negotiation, communication, and client relationship management abilities.
• Data-driven decision-making with strong analytical and reporting capabilities.
• High level of professionalism, integrity, and business ethics.