Marketing Specialist – Team Lead

Location: Shawnee Mission

Overland Park, KSSales and Marketing – Marketing /Full-Time /HybridAI-Forward Marketing Specialist – Team Lead About Quest Analytics Quest Analytics is a leading healthcare technology company transforming how health plans and healthcare organizations manage provider networks. Our enterprise network intelligence platform combines data, technology, and deep industry expertise to help organizations improve provider data accuracy, strengthen network performance, navigate complex regulatory requirements, and ultimately improve access to care.

As healthcare and technology continue to evolve, so does the way we tell our story. We’re building a Marketing organization that combines exceptional human creativity and expertise with AI to work smarter, move faster, and create content that makes an impact.

The Opportunity We’re looking for an AI-Forward Marketing Specialist – Team Lead to serve as the strategic content and editorial engine of Quest Analytics’ Marketing team.

This is more than a content creation role. You’ll own our content and editorial strategy, help establish Quest Analytics as an authoritative voice in enterprise network intelligence, and assist a team responsible for bringing our brand to life across content, social media, video, campaigns, and digital channels.

You’ll also play an important role in shaping how our Marketing team works. In partnership with the VP of Marketing, you’ll help transform our content function into an AI-forward marketing organization, moving beyond one-off AI experimentation and embedding tools such as Claude, Microsoft Copilot, and emerging technologies into how we research, ideate, create, repurpose, target, execute, and measure our work.

We’re looking for someone who is equally comfortable writing a compelling thought leadership piece, developing an editorial strategy, helping a team, managing agency partners, and experimenting with AI to find better ways to get the work done.

What You'll Do:

Build the Quest Analytics Story Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.

You’ll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content.

You’ll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels.

Own the Content Engine Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation.

You’ll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and  partnership with Marketing and teams across the organization, you’ll:

Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth.

Translate campaign strategies into clear content plans, deliverables, owners, and timelines.

Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.

Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement.

Partner with the Events team to connect conferences and events to broader campaigns and content strategies.

Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.Assist the Team & the Work Provide day-to-day team leadership…