Market Research Analyst
Listed on 2026-01-12
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Business
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Brief Description
We are seeking a dynamic and analytical Market Research Analyst to play a crucial role in gathering and analyzing market data to support our marketing and sales efforts. This individual will conduct in-depth research on the segments we focus on, including steel, automotive, construction, energy, general manufacturing, metal roofing, and others. Additionally, this individual will play a pivotal role in gathering, analyzing, and interpreting market data by identifying market trends, competitive landscape, and customer preferences to provide actionable insights that drive the company's growth and expansion strategies.
Brief Description
We are seeking a dynamic and analytical Market Research Analyst to play a crucial role in gathering and analyzing market data to support our marketing and sales efforts. This individual will conduct in-depth research on the segments we focus on, including steel, automotive, construction, energy, general manufacturing, metal roofing, and others. Additionally, this individual will play a pivotal role in gathering, analyzing, and interpreting market data by identifying market trends, competitive landscape, and customer preferences to provide actionable insights that drive the company's growth and expansion strategies.
Requirements
- Conduct extensive market research to gain insights into various industries and market segments, including steel, automotive, construction, energy, general manufacturing, metal roofing, etc.
- Analyze market trends, customer needs, and competitive landscape to identify business opportunities and potential threats.
- Collect and analyze data on customer preferences, buying patterns, and market dynamics to identify potential target markets and market segments.
- Develop and maintain market intelligence databases, ensuring accurate and up-to-date information on competitors, industry trends, and market conditions.
- Collaborate with the Revenue Teams to provide actionable recommendations for product development, pricing strategies, and marketing campaigns based on market research findings.
- Prepare detailed reports and presentations summarizing research findings, market insights, and recommendations for senior management and key stakeholders.
- Utilize statistical techniques and forecasting models to support business planning and decision-making processes.
- Monitor industry news, regulatory changes, and technological advancements relevant to our business, providing timely updates to internal stakeholders.
- Stay updated on emerging market research methodologies, tools, and best practices, and recommend their implementation to enhance research capabilities.
- Other duties as assigned
A high school diploma or GED is required; an undergraduate degree from an accredited college or university with a focus in Business Administration, Marketing, Market Research, Economics, or related discipline; in the absence of a degree, directly related job experience serving in a similar role, where a number of years and proven knowledge may offset the degree requirement, specifically in a similar industry such as manufacturing and/or distribution is required.
Experience & Skills
- Minimum of 3-5 years’ experience as a Market Research Analyst or similar role, preferably in a mid to large cap industrial manufacturing or distribution company.
- Strong analytical skills with the ability to collect, analyze, and interpret large amounts of data from various sources.
- Proficient in market research methodologies, data analysis techniques, and statistical tools.
- Knowledge of the steel, automotive, construction, energy, metal roofing and general manufacturing industries, including market trends, competitors, and customer preferences.
- Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
- Advanced proficiency in Microsoft Excel, PowerPoint, and other data analysis and visualization tools.
- Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines.
- Strong…
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