Associate Director, Support & Academy Products

United Kingdom

Bloomreach is building the world’s premier
agentic platform for personalization
.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the
entire
customer journey.

• We're taking
  autonomous search
  mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
• We’re making
  conversational shopping
  a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
• We're designing the future of
  autonomous marketing
  , taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.

And we're building all of that on the intelligence of a single AI engine —
Loomi AI
— so that personalization isn't only autonomous…it's also consistent.

From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

Bloomreach is seeking an Associate Director, Support & Academy Products to transform Bloomreach’s high-touch services (Support Premium Services & Academy Enablement Services) into a scalable, high-margin Product Portfolio
. You will define, package, and operationalize structured deliverables that drive platform adoption and measurable ROI, while directly leading the technical specialists who deliver them.

• Productize the Service Layer: Standardize "Premium Plus" and Academy offerings into clear tiers with defined SLAs, fixed deliverables, and rigorous "out-of-scope" boundaries.
• P&L & Margin Ownership: Partner with Finance to maintain a clean P&L. Track contribution margins, utilization rates, and the cost-to-serve to ensure sustainable growth.
• Operational Architecture: Build the "machine" that delivers the service. Transition the team from bespoke, reactive tasks to a proactive, repeatable delivery framework.
• GTM Partnership: Collaborate with Sales and Account Management to ensure our support products are positioned correctly and sold at the right value point.

• Team Leadership: Directly manage and mentor a lean group of Support Engineers and Academy Specialists, fostering a "product-first" mindset.
  Lifecycle Management: Own the product lifecycle for support/academy offerings - from initial concept and pricing to operational rollout and performance measurement.
• Strategic Reporting: Define and track KPIs that prove value to the customer (e.g., Adoption, Time-to-Value) and value to Bloomreach (e.g., Retention, Margin).
• Feedback Loops: Translate "Premium Plus" client insights into actionable feedback for the Core Product, Engineering teams, and Academy Enablement.
• The "Builder" Mindset: Proven ability to turn an unstructured or a new service into a standardized, repeatable system.
• Commercial & Financial Fluency: Comfortable with unit economics, P&L management, and capacity planning.
• High-Stakes Communication: Ability to defend product boundaries and handle executive-level escalations.
• Analytical Rigor: Uses data, not anecdotes, to determine if a service tier is successful or needs to be retired.

• 6–8 years of experience in Product Management, Customer Operations, or Enablement Leadership.

Customer Facing

Experience:

You have worked directly with clients and client leadership.

• Direct Management
  
  Experience:
  
  You have led technical ICs and know how to drive performance without getting stuck in the weeds.
• Experience in "Productizing" Services: You have a track record of taking a "service" and turning it into a "sku" with a clear margin.
• Pragmatic & Data-Driven: You are a builder, not a consultant. You prefer a working dashboard over a slide deck.

A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.

We have defined our 5 values and the…