Director of BDR​/Inside Sales Team

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Location:

London

Team:
Direct management of EMEA Business Development function.

Company Description

Strategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data‑driven innovation. We don't just follow trends, we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better decisions and revolutionizing how businesses operate.

But that's not all. Strategy is also leading a groundbreaking shift in how companies approach their treasury reserve strategy, boldly adopting Bitcoin as a key asset. This visionary move is reshaping the financial landscape and solidifying our position as a forward‑thinking, innovative force in the market. Four years after adopting the Bitcoin Standard, Strategy's stock has outperformed every company in the S&P 500.

Our people are the core of our success. At Strategy, you're part of a team of smart, creative minds working on dynamic projects with cutting‑edge technologies. We thrive on curiosity, innovation, and a relentless pursuit of excellence.

Our corporate values—bold, agile, engaged, impactful, and united—are the foundation of our culture. As we lead the charge into the new era of AI and financial innovation, we foster an environment where every employee's contributions are recognized and valued.

Join us and be part of an organization that lives and breathes innovation every day. At Strategy, you're not just another employee; you're a crucial part of a mission to push the boundaries of analytics and redefine financial investment.

Role Overview

We are seeking a results‑driven and strategic Director of Business Development to lead our EMEA Business Development team while playing a key matrixed role in supporting and aligning global BDR operations. This individual will be responsible for driving pipeline generation, optimizing outreach strategies, coaching high‑performing teams, and aligning closely with Sales, Marketing, and Operations to support growth goals across regions.

Key Responsibilities

• Lead and manage the EMEA Business Development organization, including direct reports (BDRs).
• Provide matrixed support and leadership for international BDR teams to ensure alignment with global business development strategy.
• Develop and deliver onboarding, training, and ongoing enablement through a Business Development Onboarding Program for BDRs.
• Partner with Sales leadership to implement strategies for identifying and penetrating new prospects and expanding into priority markets.
• Collaborate with Marketing to analyze campaign effectiveness and continuously refine tactics based on pipeline outcomes and conversion data.
• Regularly assess BDR performance using KPIs, pipeline contribution, and activity metrics; drive accountability and coaching through structured review processes.
• Report on performance trends, opportunities, and risks to the executive team during weekly CXO and quarterly business reviews.
• Influence tool and process improvements in partnership with Sales Operations, IT, and Business Operations Teams to improve productivity and reporting (e.g., Salesforce enhancements).
• Represent the EMEA Business Development function at key events such as Sales Kickoffs, Bootcamps, and internal enablement sessions.
• Partner with HR to develop and implement hiring practices, performance management processes, and retention strategies.
• Travel occasionally across EMEA to deliver training, conduct performance reviews, and align regional strategies.

Qualifications

• 7+ years of experience in business development, sales, or pipeline generation, with at least 5+ years in a leadership role managing multi‑layered or geographically distributed teams.
• Demonstrated success in B2B software or enterprise technology environments.
• Deep understanding of sales development operations, lead management best practices, and performance metrics.
• Exceptional communication, coaching, and motivational skills.
• Strong analytical and reporting capabilities; able to turn…