Retail & Brand Partnership Executive

Role:
Retail & Brand Partnership Executive
- Sheffield

Hours:

9am- 5pm Monday
- Friday (flexibility)

• Available on request

This role forms an integral part of the brand partnership and Commercialisation Team. This role will support the identification, development and delivery of income-generating opportunities, including pop-up retail, brand experiences, promotions, events, filming and experiential installations. Working under the guidance of the Commercialisation Managers, the role combines partner engagement, commercial coordination, operational delivery, compliance and performance reporting.

The role is responsible for supporting the full lifecycle of commercialisation activity, from responding to enquiries and developing proposals through to coordinating delivery, monitoring performance and maintaining accurate records. You will build effective relationships with brand partners, agencies, occupiers and internal teams, contribute to income and visitor-experience objectives, and progressively take ownership of agreed projects and accounts.

• Support the generation and conversion of commercial enquiries, preparing proposals, schedules and supporting information for prospective brand partners, pop-up retailers, promoters and agencies.
• Use social media, including Linked In, to raise the profile of the commercialisation team, showcase successful activations, develop industry relationships and generate new income opportunities, working within agreed brand and communications guidelines.
• Plan and maintain a pipeline of relevant social media content, collaborating with marketing colleagues and partners to source stories, imagery, case studies and commercially focused updates.
• Coordinate the end-to-end delivery of agreed activations, including site selection, documentation, approvals, operational planning, arrival, trading and departure.
• Develop strong day-to-day relationships with partners and stakeholders, providing a responsive, professional and commercially focused service.
• Ensure activity complies with centre standards, contractual requirements, health and safety procedures and relevant legislation.
• Maintain an accurate commercialisation pipeline, booking records, income data and account reconciliations, escalating risks or variances promptly.
• Use Excel to maintain and analyse commercial performance data and prepare accurate monthly management team reports, dashboards, presentations and case studies covering income, pipeline, occupancy, forecasts, social media engagement and customer feedback, highlighting trends, risks and recommended actions.
• Actively explore, adopt and share appropriate new technologies, including machine learning and automation tools, to streamline processes, improve reporting and enhance team efficiency, while following company policies on data security, governance and responsible use.
• Attend progress meetings, contribute ideas for new revenue opportunities and provide cover or support across the wider commercialisation portfolio when required.

• Contribute to the delivery of the commercialisation business plan, including income, occupancy, visitor-experience and partner-satisfaction objectives.
• Build and maintain a healthy pipeline of relevant brands, operators, promoters and agencies, using Linked In and other appropriate social media channels to identify prospects, start conversations and progress opportunities in a timely manner.
• Build the team’s external profile through regular, engaging social media content that demonstrates commercialisation expertise, celebrates partner success and supports lead generation.
• Deliver well-planned, safe and high-quality activations that enhance the asset and minimise disruption to customers and occupiers.
• Demonstrate sound…