Lead CRM Manager; Braze

Build a World-Class CRM Studio at a High-Growth Fin Tech

You know the difference between a campaign that works and a campaign that has been built properly. You've probably been frustrated by teams that ship things that are technically half-baked. You might have said (more than once): "If I was running this function, here's what I'd do differently."

Our client is giving you the chance to do exactly that.

They're building a dedicated CRM studio — a centre of excellence for flawless campaign execution across email, in-app, push, and content cards. They're looking for a Lead CRM Manager to build it from the ground up, establish the standards, lead a small team, and own the technical excellence that makes growth communications actually deliver.

This is a hands-on leadership role where you get to shape how an entire function operates.

This role sits between strategy and execution. Growth teams will brief you with ideas; you'll translate those into flawless builds in Braze.

Key responsibilities:

• Building and leading the team — Develop a small CRM production team, establish workflows, set standards, and mentor people who care about craft
• End-to-end execution — Own the build, testing, and deployment of every growth-focused campaign and automation in Braze across all channels
• Technical excellence — Design modular components, templates, and naming conventions that make builds faster and more consistent. Ensure every campaign meets technical, regulatory, and performance standards
• Rigorous QA — Implement a multi-stage quality assurance framework covering logic, data, rendering, targeting, and tracking. Nothing ships that isn't bulletproof
• Continuous optimisation — Identify opportunities to improve speed, performance, and sophistication. Explore new Braze features and integrations that elevate output
• Process innovation — Build A/B testing frameworks, documentation, and systems that scale as the business grows

Most CRM roles are inheriting a mess. This is a chance to establish standards from the ground up. The successful hires' fingerprints will be on the entire function — workflows, templates, QA, team culture, the lot.

At most companies, CRM operations is invisible. Here, you're building something that's visibly world-class. The work gets noticed. Standards set the baseline for growth.

You're not a manager who sits in meetings — you're building and leading a team that makes things. Develop people, establish best practices, and shape the future of their CRM.

Deep Braze knowledge is rare. Lead this function well, and you're building a credential that makes you genuinely valuable in the market. Understand Braze at a depth most people never reach.

You're not taking orders from Growth; you're translating strategy into execution and pushing back when something isn't technically sound. Be a trusted advisor, not a service function.

Hire your team, build your processes, and own your domain. This isn't heavily micromanaged.

You’ll have:

• Proven hands-on CRM production or operations experience — Ideally in a high-growth, data-driven environment (fintech, DTC, or similar)
• Deep Braze expertise — You know Canvas, Liquid, segmentation, catalogues, and data structures inside out. (Braze certification is a plus, but proven experience matters more)
• Technical confidence — You're comfortable working with SQL, Liquid, JSON, and event structures. You can partner with Engineering without needing hand-holding
• QA discipline — You understand CRM deliverability, multi-channel build processes, and what rigorous QA actually looks like
• Team leadership — You've managed or mentored people. You know how to set standards and get people to care about quality
• Process thinking — You're obsessed with building systems that scale. You document, standardise, and continuously improve
• Communication — You can translate technical constraints into language Growth teams understand, and vice versa

Nice to…