Personalisation Analytics Manager

Staffordshire - hybrid working (50 percent office based) | £50,,000 to £65,000 | 18 month fixed term contract

This is a newly created, high impact role sitting at the heart of a major customer growth transformation. You will shape how personalisation is designed and delivered across the customer lifecycle, directly supporting a strategic ambition to drive market share growth through data, analytics, martech and AI.

You will own the personalisation strategy across the customer lifecycle, operating at the intersection of CRM activation, data science and digital product.

• Define how customer data is used to deliver personalised experiences at scale
• Translate behavioural and frequency data into clear segmentation and personalisation frameworks
• Develop best next action and audience strategies to support growth and engagement
• Ensure personalisation is embedded across omni channel customer journeys
• Act as a strategic connector between data science outputs, CRM execution and digital product experiences
• Influence how personalisation supports customer engagement, loyalty and market share growth

• Strong commercial experience in personalisation strategy, CRM strategy or customer analytics
• Confidence working with customer and behavioural data to drive decision making
• Ability to bridge technical data teams and marketing or CRM activation teams
• Comfortable defining frameworks, strategy and direction rather than purely executing campaigns
• Strong SQL capability with experience querying customer level data
• Exposure to CRM platforms such as Braze and broader martech or AI driven personalisation tools

If you are a strategic personalisation specialist looking to make a tangible impact within a data led growth programme, please apply to learn more.