Senior Insight Director

Senior Insight Director

Location:

London, hybrid (two days per week in the office)

Level: Senior Director

Lead SMG’s UK Insight powerhouse – driving innovation, shaping strategy, and turning data into powerful stories that fuel growth across retail media and beyond.

As the Senior Insight Director, you will lead the UK central insight function, driving best‑in‑class measurement and delivering actionable insights across our retail media networks and agency, Capture. You’ll be at the forefront of turning complex data into strategic, future‑facing decisions that create real value for our clients and retail partners.

• Lead a team of 20+ across retail media networks, defining priorities and driving team capability.
• Ensure accurate, timely campaign evaluations and champion operational excellence.
• Deliver insights that shape smarter investment strategies for clients and partners.
• Drive the evolution of plan‑apps and insight measurement frameworks across RMNs.
• Represent SMG in industry conversations on measurement, standardisation, and innovation.
• Identify future measurement trends and translate them into commercial opportunities.

• Proven leadership in insight, analytics, or strategy; ideally in retail, media or market research.
• Deep knowledge of campaign measurement and the ability to translate data into actionable insights.
• Strategic mindset with a bias for action and strong problem‑solving skills.
• Experience building & leading high‑performing, scalable teams.
• Strong communication & stakeholder influence skills.
• Understanding of data platforms, first‑party data, test & learn frameworks, and econometrics.

• Annual discretionary bonus.
• £1,800 yearly wellbeing fund (on top of salary).
• Free Headspace subscription.
• £500 yearly “Learning Fund”.
• 4 extra wellbeing days off per year.
• Summer & winter conferences; year‑round celebrations.
• evenings and Friday flexible finish.
• Hybrid working flexibility.

At SMG, we hire for the future in a fast‑moving, ever‑changing environment. We value honesty, hunger, foolishness, and fun – and are committed to equity, inclusion, and building a place where everyone feels empowered to grow.

We’re looking for people who thrive on change, enjoy building better solutions, and love working in a close‑knit, values‑driven team. If this sounds like you, we’d love to meet you!

Learn more about our recruitment process and EDI commitments  full data retention policy can be found here.