CRM, Revenue & Growth Lead

Position: CRM, Revenue & Growth Lead
Skills People Group is a national provider of National Vocational Qualifications (NVQs), Pre-Employment Training Programmes, Adult Learning, Skills Bootcamps, and Compliance Training.

We specialise in both commercial and funded training and are proud to be one of the UK's largest private training providers. Continued growth across our sectors, alongside significant funding success, has created an exciting opportunity for a commercially focused CRM & Revenue Lead to join our team.

Role Overview
We are seeking a technically capable, commercially minded, and data-driven CRM, Revenue & Growth Lead to transform how we use Hub Spot, business intelligence, automation, and AI to drive commercial performance.
This role will own and optimise the organisation's Hub Spot CRM platform, transforming data into commercial intelligence that drives employer engagement, lead conversion, operational efficiency, and revenue growth.
Through the application of automation, AI, analytics, and process improvement, the role will support strategic decision-making and create scalable systems that accelerate business performance.
Working closely with Sales, Marketing, Operations, Employer Engagement, and Senior Leadership Teams, you will turn fragmented business data into meaningful commercial intelligence that supports business growth and operational excellence.
The CRM, Revenue & Growth Lead will:
Maximise the commercial value of Hub Spot across the organisation.
Drive employer engagement through intelligent automation and personalised communications.
Improve lead generation, nurturing, and conversion rates.
Develop AI-driven workflows and business efficiencies.
Deliver actionable reporting and commercial insights.
Support strategic decision-making through data analysis.
Create scalable processes that improve sales productivity and revenue growth.
Increase CRM adoption and data quality across the business.

Key Responsibilities
CRM Ownership & Optimisation:
Act as the business owner and subject matter expert for Hub Spot CRM.
Manage CRM configuration, workflows, dashboards, reporting, user permissions, and integrations.
Develop and optimise CRM processes that support commercial objectives.
Lead CRM enhancements and continuous improvement initiatives.
Develop user guidance, training materials, and best-practice documentation.
Deliver training and ongoing support to CRM users across the business.
Conduct regular audits and data cleansing activities to maintain data quality and GDPR compliance.
Ensure CRM data integrity, governance, and security.
Commercial Intelligence & Revenue Growth:
Analyse CRM and operational data to identify commercial opportunities.
Develop employer segmentation strategies using data and AI.
Build lead scoring models and predictive engagement frameworks.
Identify dormant employers and re-engagement opportunities.
Monitor employer engagement trends, buying signals, and sales performance.
Generate actionable insights from employer, learner, and market data.
Support sales and marketing teams with targeted campaigns and growth initiatives.
Identify opportunities to improve employer acquisition, retention, and lifetime value.
Revenue Operations:
Own the sales pipeline architecture and reporting within Hub Spot.
Develop and maintain lead scoring, lifecycle stages, and revenue attribution models.
Monitor conversion performance across the full employer journey.
Support forecasting, pipeline visibility, and revenue reporting.
Identify bottlenecks and opportunities throughout the sales funnel.
Provide insight-led recommendations to improve commercial performance and revenue generation.
AI, Automation &

Innovation:
Design and implement AI-assisted sales and marketing workflows.
Develop automated lead nurturing and employer engagement programmes.
Integrate AI tools into CRM and operational processes.
Build automations using APIs, workflow platforms, and low-code tools.
Explore emerging AI technologies and identify practical business applications.
Improve efficiency through automation and process redesign.
Experiment with Large Language Models (LLMs), AI agents, and predictive analytics to improve productivity and engagement.
Reporting & Business…