General Manager

• General Manager for a global consumer business, HQ in the North West
• The chance to be instrumental in leading the UK business growth

Privately run SME with global footprint, our client designs, manufactures and delivers their branded consumer products through an omnichannel strategy. With over 30 years experience in their field, they are brand leaders.

• Lead and own the UK P&L, delivering sustainable top‑and bottom‑line performance
• Develop and execute a clear commercial growth strategy across channels
• Build and nurture strong customer relationships (retail, B2B, wholesale, or direct-to-consumer depending on background)
• Drive operational efficiency and ensure best‑in‑class execution
• Identify new opportunities for innovation, market expansion, and strategic partnerships
• Lead, motivate, and develop a high‑performing cross‑functional team
• Represent the business externally and act as an ambassador for the brand

• Proven GM, Commercial Director, Sales Director or equivalent senior leadership experience within a homewares, fashion or gifting
• Strong track record of delivering commercial growth and managing full P&L
• Excellent customer and stakeholder management skills
• Strategic mindset with the agility to operate hands‑on in a fast‑paced environment
• Inspirational leader with the ability to drive performance, culture, and change
• Strong commercial acumen and data‑driven decision‑making capabilities
• Candidates must be based on site weekly at the North West HQ.

Competitive six figure basic salary
Performance Bonus
Pension, PHI