Head of Digital Marketing & Campaigns

Who we are and what we do

Bookouture is an award‑winning, dynamic global publisher of bestselling commercial fiction. Our unique publishing model and transformative campaigns have created unrivalled international author brands. We connect stories, authors and readers around the world, publishing books that reflect the diversity of the societies we live in. Our submissions are always open as we believe that everyone should have the opportunity to share their story.

Bookouture is a division of Hachette, one of the largest publishing 이름 groups in the UK, with 11 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

As ouriquei Head of Digital Marketing and Campaigns, you will be instrumental in shaping Bookouture’s marketing future. Collaborating closely with the Digital Marketing and Campaigns Director, you will contribute to our comprehensive marketing and communications strategy, driving innovative and results‑driven campaigns across all our publishing programmes:
Bookouture, Second Sky, and Translate.

A core responsibility will be leading our digital advertising efforts, setting strategy and managing campaigns across platforms like Facebook, Instagram, Amazon, Google, Tik Tok, and Bookbub. You’ll also design and execute creative branding campaigns for high‑potential authors and titles, continuously analysing performance to identify growth opportunities and optimise our approach. This includes overseeing testing programmes and collaborating with external freelancers and agencies.

You’ll play a pivotal role in our organic social media, working with the Communications team to develop engaging strategies for Facebook, Instagram, Tik Tok, and X/Bluesky, ensuring alignment with paid advertising for fully integrated campaigns. Overseeing reporting to assess account performance and identify effective content will be key.

Email marketing will be another core area of focus, where you’ll develop and oversee the strategy across all campaigns, executing paid and organic acquisition initiatives to expand subscriber lists and drive continuous improvement in performance.

Beyond campaign execution, you’ll demonstrate a strong growth mindset and owner mentality, providing insights and guidance to the Communications team, monitoring budgets for strong ROI, and presenting key performance insights and strategic recommendations to senior management. You’ll drive expansion into new marketing channels while optimising existing platforms.

You’ll regularly present developments and reports in company meetings and design marketing strategy for authors at acquisition and re‑contracting meetings. Furthermore, you will be instrumental in developing our Communications team: line managing direct reports, training the team in commercial and analytical decision‑making, ensuring quality control, and supporting recruitment. Staying current with industry developments and emerging marketing technologies is paramount. You’ll analyse market trends to maintain our competitive advantage and share insights to recommend innovative approaches, contributing to cross‑functional meetings within Bookouture and Hachette.

We are seeking an ambitious, results‑driven Head of Digital Marketing and Campaigns with a genuine passion for commercial fiction and innovative marketing. The ideal candidate will be a highly creative and innovative thinker, adept at conceptualising, managing, and optimising multi‑channel campaigns that consistently deliver strong ROI. They will thrive in taking ownership of campaigns and other areas of the business, proactively seeking to demonstrate success and continually looking for opportunities to improve the ways we work.

This role requires a proven track record in leading digital advertising across major platforms like Meta and Amazon, coupled with expertise in developing comprehensive organic social media and email marketing strategies. The successful candidate will not only be skilled in executing campaigns but also in analysing performance data, identifying growth opportunities, and continuously optimising…