Demand Generation Marketing Manager

This range is provided by Market Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Location: Remote – with optional monthly meet ups in the UK

• Build and own the demand engine for a fast‑scaling B2B SaaS company
• Turn brand awareness and high‑quality content into a predictable pipeline
• Work with a collaborative marketing and sales team focused on impact, not vanity metrics

A rapidly growing SaaS business is helping commercial teams achieve greater consistency, productivity, and success through technology. Its platform is used by leading organisations across the UK, Europe, and North America, and the company continues to expand globally.

Following strong growth over the last 12 months, the business is now investing in its go‑to‑market capabilities to accelerate demand generation and scale its customer acquisition engine.

This is an exciting opportunity for an experienced demand generation specialist who thrives at the intersection of creativity and data. You’ll design and execute marketing programs that attract, engage, and convert high‑quality leads.

You’ll work across the full funnel – combining inbound, outbound, and partner‑led motions – to drive measurable growth. With support from experienced marketing and sales leaders, you’ll have the freedom to test, learn, and build scalable programs that deliver results.

• Develop and own the company’s demand generation strategy and roadmap
• Build and optimise multi‑channel campaigns that drive awareness, engagement, and conversions
• Collaborate with the sales team to identify key accounts and accelerate pipeline
• Use data, testing, and insights to improve campaign performance and ROI
• Align content, messaging, and targeting to audience needs and market trends
• Report on key demand metrics and continuously refine programs for better results
• Partner with design, content, and web teams to bring ideas to life

• 3+ years’ experience in demand generation, growth, or performance marketing for a B2B SaaS business
• Proven ability to generate qualified leads and drive pipeline impact
• Hands‑on experience with digital channels such as paid social, search, and email
• Strong understanding of campaign measurement, attribution, and optimisation
• Data‑driven mindset with a track record of testing and iteration
• Collaborative, proactive, and comfortable working in a fast‑moving environment

• Intro Call – An initial conversation to learn more about the business and the role
• Team Interview – Meet key stakeholders from marketing and sales
• Final Stage – A short task and discussion to demonstrate your thinking and approach

Not Applicable

Full‑time

Marketing

Software Development and IT Services, and IT Consulting