Product Marketing Manager

Sheffield (Hybrid – 3x Days a Week in Office) The Company

This is a long-established education business that has evolved into a global SaaS and technology provider supporting schools and teachers across more than 100 countries; having transitioned from its publishing roots into a multi-product tech platform, the business now offers a broad suite of products across recruitment, staff management, safeguarding and school operations.

Backed by private equity and continuing to scale internationally, the company is now focused on integrating its growing product portfolio into a more connected ecosystem, creating a seamless experience for schools and education providers;
Marketing plays a central role in driving this next phase of growth and commercial performance – and you can play a key part in this!

This is a senior, commercially-focused Product Marketing hire sitting within a growing product marketing function and reporting to the Director of Product Marketing. You’ll own the marketing strategy for a key product vertical that represents a significant share of company revenue, with full responsibility for go-to-market, demand generation, conversion and retention. Working closely with Sales, Product, Digital Marketing and senior stakeholders, you’ll build and execute campaigns that drive pipeline and revenue, optimise customer journeys and strengthen product positioning across both UK and international markets.

You’ll be responsible for understanding where demand is generated, how to convert and retain customers, and how to evolve messaging and campaigns to maximise growth. This is a highly collaborative role with strong visibility across the business and clear ownership of commercial outcomes.

• Owning and delivering the marketing strategy for a core product vertical
• Driving demand generation, revenue growth, retention and customer engagement
• Partnering closely with Sales to optimise conversion and pipeline performance
• Working with Product and UX on go-to-market plans and product positioning
• Building and analysing campaigns, using data to measure impact and improve performance
• Developing messaging, value propositions and customer journeys
• Reporting on performance against revenue and growth targets
• Collaborating across marketing, product and commercial teams globally

There is no line management initially, but scope to build leadership responsibilities as the function grows.

• Proven B2B product marketing or growth marketing experience (ideally SaaS/subscription)
• Strong track record of driving revenue, pipeline and conversion through campaigns
• Experience working closely with Sales teams and commercial targets
• Ability to own and deliver marketing strategy for a product or vertical
• Strong analytical mindset with experience measuring campaign effectiveness
• Confident stakeholder manager, able to influence across functions
• Experience working across multiple audiences and markets
• Collaborative, proactive and commercially focused

• Bonus
• Opportunity to own marketing strategy for a major revenue-driving product

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page.